3.01-C Technology in Product/Service Management

Slides:



Advertisements
Similar presentations
Eleventh Edition 1 Introduction to Information Systems Essentials for the Internetworked E-Business Enterprise Irwin/McGraw-Hill Copyright © 2002, The.
Advertisements

Product/Service Management
An Introduction to Integrated Marketing Communications
Copyright © 2007 Pearson Education Canada 5-1 Chapter Five Managing Marketing Information With Duane Weaver.
Learning Goals Explain the importance of information to the company
Sixth Edition 1 M a n a g e m e n t I n f o r m a t i o n S y s t e m s M a n a g I n g I n f o r m a t i o n T e c h n o l o g y i n t h e E – B u s i.
Lecture 23 – Enterprise Applications Business Information Systems Laudon & Laudon, Ch.8 (P.261)
Chapter 1 Information Technology For Management 5 th Edition Turban, Leidner, McLean, Wetherbe John Wiley & Sons, Inc. Information Technology: Strategic.
Copyright © 2007 Pearson Education Canada5-1 Marketing: An Introduction Second Canadian Edition Armstrong, Kotler, Cunningham, Mitchell and Buchwitz Chapter.
Principles of Marketing
ERP Enterprise Resource Planning. What is ERP? Software programs that help to manage company-wide business processes, using a common database and shared.
Product/Service Management
SPORTS AND ENTERTAINMENT MARKETING
Irwin/McGraw-Hill Copyright © 2001, The McGraw-Hill Companies, Inc. All rights reserved. I n t r o d u c t i o n t o I n f o r m a t i o n S y s t e m.
MIS 301 Information Systems in Organizations
Electronic Business Systems
Applications of Multimedia
3.01 Product/Service Management. Intro Who is responsible for the last product you bought? Did you know….. -It took over 3 years to develop Google’s search.
Marketing. Ch. 1: Marketing is all around us  Marketing  Planning and executing the conception, pricing, promotion, and distribution of ideas, goods,
Customer Relationship Management (CRM). Introduction  Customer Relationship Management is a process used for developing stronger relationship between.
MIS for MBA Meeting #1 May 23,  A system that inputs raw data, processes the data into information that is stored and is distributed to management.
Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships.
3.01-C Technology in Product/Service Management
Technology in Product/Service Management
3.01-C Technology in Product/Service Management. Intro Describe the use of technology in Product/Service Management.
3.01-C Technology in Product/Service Management. Intro Describe the use of technology in Product/Service Management.
Pocket Size Entertainment Amy Moore Colleen Miller Cory Worgen Nam Shartzer.
What is the Wirelesscafé Solution? Restaurant application providing always on connection to your customer smart phone Mobile marketing engine for restaurants.
MARKETING 3.01 Product/Service Management. Intro Who is responsible for the last product you bought? Did you know….. -It took over 3 years to develop.
Chapter 2---History and Development of CRM
These days… These days companies are making an effort to promote the fact that they are “going green.” Organic and certified food products are selling.
Review 2 Chapters 4, 5, 6. What is the Internet? Global network, a network of networks.
Intro to Marketing Mr. Bernstein Promotions 1 Promotional Elements Advertising Publicity Sales Promotions Personal Selling.
3.01-A Product/Service Management. Intro Who is responsible for the last product you bought? Did you know….. -It took over 3 years to develop Google’s.
Chapter 16 Promoting Products Using Integrated and Interactive Marketing Communication.
Computer Applications Chapter 9 Technology Applications for Marketing Section 9.1 Computer Applications Section 9.2 Computer Technology and Marketing Section.
3.01 Acquire a foundational knowledge of product/service management to understand its nature and scope.
The Business Research Company Technology. Technology Industry Taxonomy TBRC Business Research. All Rights Reseserved 2 Technology Computer Hardware &
Marketing Principles CHAPTER 9 SECTION2.  A common use of computers in retail is the point-of-sale (POS) system.  Managing the relationships the company.
Managing Marketing Information 4 Principles of Marketing.
Marketing interface with Information System. IT (websites, intranets and extranets) To define it you need to consider elements such as computer software,
MARKETING 3.01 Product/Service Management. Intro Who is responsible for the last product you bought? Did you know….. -It took over 3 years to develop.
Chapter 9 E-Commerce 1 ©2008 Thomson/South-Western.
3.01-B Product Life Cycles. Intro  What is a product that has been around for as long as you can remember?  How has it changed over the years?
Chapter 04 Managing Marketing Information to Gain Customer Insights.
3.01-A Product/Service Management. The Product Development stage can take a long time and can be very expensive. Did you know….. -It took over 3 years.
ELECTRONIC COMMERCE E-COMMERCE ADVERTISING: Affiliate Programs (Slide 1 of 2)
Product/Service Management
Learning Goals Explain the importance of information to the company
Introduction Of Digital Marketing
Electronic Commerce Systems
Managing Marketing Information
Chapter 17 Using Technology in a Competitive Environment.
SCM Customer Service Operations LB 3
Computer Based Shopping Systems
DOMINO’S PIZZA 9/17/2018. DOMINO’S PIZZA 9/17/2018.
3.01-C Technology in Product/Service Management
DOMINO’S PIZZA 11/11/2018.
3.01-C Technology in Product/Service Management
Chapter 9 E-Commerce Chapter 9 E-Commerce ©2008 Thomson/South-Western.
Customer relationship management
3.01-C Technology in Product/Service Management
MASS RELATIONSHIPS IN CHEMICAL REACTIONS.
Chapter 12 selling overview Section 12.1 The Sales Function
Managing Marketing Information
3.01-C Technology in Product/Service Management
Direct-Marketing Direct marketing is:
Managing Marketing Information to Gain Customer Insights
E-COMMERCE AND VIRTUAL MARKETING
Information Technology and E-Commerce
Presentation transcript:

3.01-C Technology in Product/Service Management

Intro. Describe the use of TECHNOLOGY in Product/Service Management

Technology in Product/Service Management Applications of Technology in Marketing: 1. POINT-OF-SALE SYSTEMS Scanners at cash registers, touch screens, hand-held devices at checkout 2. INTERACTIVE TOUCH SCREEN COMPUTER Example: Kiosks

Technology in Product/Service Management Continued 3. INTERACTIVE TV 4. CUSTOMER RELATIONSHIP MANAGEMENT Where TV is like a computer- order movies, click on Ragu for recipes, order food A customer can track an order. The CRM or business can track customer satisfaction

Technology in Product/Service Management Continued 5. Enterprise Resource Planning Systems Software that allows all parts of the company’s management to be integrated

Technology in Product/Service Management Continued 6. Internet Wi-Fi Search Engines E-mail E-commerce- online business * Intranet- share information

Technology in Product/Service Management Interactive TV helps marketers to develop a database of their uses This database analysis helps see the customer’s reaction to products They are testing Interactive TV for promotion

ETHICAL packaging! Packaging is part of product development. Labels: Warnings, ingredients, cause, trends

Paint Brush Cover Packaging- before & after https://www.youtube.com/watch?v=yJvu3_hbIIo

MASS CUSTOMIZATION http://www.youtube.com/watch?v=r5IiZY0uoLc http://shop.vans.com/catalog/Vans/en_US/category/custom-shoes.html#/selectShoe http://www.shoesofprey.com/ www.nike.com/nikeid http://www.converse.com/us/en_us/c/converse/custom

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.