Public Bike Share: Can we make it work? Antonia Roberts, Bikeplus Hannah Budnitz, Go-How We can introduce ourselves and say what the purpose of the workshop is -A practical review of how you can bring bike share to your town or city. Maybe get them to introduce themselves – or right names on paper in front of them?

16 cities 13,000 bikes Worldwide 1000 cities Bikeplus.org.uk   Worldwide 1000 cities Bikeplus.org.uk AR? -Do you want to join this club? We’re here to deliver a workshop in 3 parts: Making the Business Case, Practicalities of Implementation, and Criteria for Success.

Making the Business Case Group 1: Transport officers Transport consultants Bike share suppliers Bike share operators Group 2: Local business Community group member Existing cyclist Utility company AR? -In your groups, think about what you or your chosen characters would want to see in the business case for new bike share in your town for the points in the following slide.

Making the Business Case What are the policy objectives you would like public bike share to contribute to? Who is the bike share system designed for/ targeted at? Where within your town should the bike share service? Ar – Questions to be addressed - 7 minutes

Simon slide 1 3 minutes each group report back, inc AR interrupt with comments, 2 min summarise Health, Air quality Access to jobs / services Cycle safety City centre Regeneration Mode shift Public transport

Practicalities 1 Pre-procurement: consultation, market testing, EOI, PIN… Implementation Team: project management, specialisms Procurement: OJEU? Goods and Services? Sponsorship? Division of Risk, Responsibility and Reward Us talking 8 min. 1. Business models: Funding, sponsorship & partnerships   2.       Scale and density 3.       Design specifications 4.       Mobilisation: Roles and responsibilities 5.       Marketing 6.       Service level agreements 7.       Reporting 8.       Future development

Practicalities 2 Procuring… Design Supply > Ownership??? Locate Install Operate Market Sponsor What is being procured? How many separate contracts? At least supply and operate – but who owns assets? What else do in-house?

Practicalities 3 The Specification: Functional vs Design Distribution and availability Access and access technology Payment systems and customer charging structure Security and maintenance Energy sources and future-proofing

Practicalities 4 Location, Location, Location Identifying demand or defined by other criteria? Designated pre- or post- tender? Highway land, other public land or private land? Planning permission? Leases? Scale, density and phasing

Practicalities 5 Business Models: Funding Components Grant funding Partnerships Operational cost modelling Fare-box recovery Fixed subsidies Sponsorship or Advertising Also timescales of how long subsidised, for example. Whether partnership agreements match timescales for contracts and for leases. partnerships, inc implementation (Unis) and corporate support/ individual station sponsorship - Nextbike hiring business manager – who has business acumen

Practicalities 6 Delivery Service Level Agreements – Key Performance Indicators Reports: Monitoring & Marketing Other involvement; e.g. charities …also customer satisfaction/complaints, maintenance and redistribution

Becoming Successful What steps can be taken to ensure that bike share is a successful service? Original objectives Financial sustainability And…? 2 groups, 5 minutes Success measured against objectives within business case Success measured financially according to procurement/risk approach What future steps to sustain success? – review of locations, expansion, relaunch events?

While groups report back 2 minutes each, 2 minutes summarise/conclude.

Antonia@Bikeplus. org. uk www. bikeplus. org. uk hannahbudnitz@gmail Antonia@Bikeplus.org.uk www.bikeplus.org.uk hannahbudnitz@gmail.com www.go-how.com