Disruption Or Decline, What’s Next For The Black Cab? Tony Kenmuir CMILT – Chairman Central Taxis

500 Taxis 1100 Drivers 70 Staff 50,000 Rides Weekly 2.6M journeys - 4M Passengers Annually £27M Pre-booked Turnover + “Rank & Hail”

Edinburgh facing massive challenges around mobility Traffic speeds in Edinburgh are now very similar to traffic speeds from over 100 years ago when horse and carts were the main form of transport: speed in Edinburgh has plummeted to below 7.0mph Edinburgh facing massive challenges around mobility 30% of commuters in Edinburgh still use private-cars, 70% of them with driver only on board Source: Morgan Stanley Research

The same app that connects Gett customers to black cabs will soon enable them to ‘Gett’ other things they need - from beauty and home services to dry cleaning and food & drink - all with the same promise of high quality service.

A $10 trillion annual market. Tectonic shifts on a global scale 10 Trillion Miles Global miles travelled annually by private cars A $10 trillion annual market. Tectonic shifts on a global scale $1 Cost per Mile Global average cost per mile travelled $ = $10 Trillion Personal annual transportation market globally Source: Morgan Stanley Research

On-demand transportation is growing 3X fold annually 50% in 2025 half of all driven miles will be on-demand “as a service” Rides per day 30M+ 6M+ 2009 2015 2016 2025 Source: Morgan Stanley Research

Where are we? … and more futuristic ways of moving… Offer on-demand, predictive transport service to the wider public Supplementing low-density public transport Taxi sharing Integration with other means of transport Demand forecasting and increased utilization Data-driven pricing

Sustainable Disruption Optimizing Existing Supply By optimizing the use of black cabs we can ensure the existing city infrastructure is as efficient as possible as opposed to disrupting & replacing it. The most qualified drivers in the World, all cabs have wheelchair access, 5 or 6 seats: supporting the mobility needs of everybody Sustainable Disruption "Enhance the lives of many, creating a sustainable future for our cities through disruptive technology" Technology & Data Cutting edge technology & data analysis ensures cabs are highly utilised and passengers experience hassle-free service. New products in the taxi-sharing space, allow for capacity maximization at a low price point Operational Excellence 24/7 customer service ensures all passengers and drivers in need can instantly get support, enabler for new technologies adoption by less tech-savvy and mobile users 8

Safe and accessible all the time: Quick: 3 0 % faster than any other vehicle in town Pick-up in less than 5 minutes Safe and accessible all the time: >3,500 licensed drivers, serving the public and private sector, tourists and general public All cabs fully accessible for wheelchair users and other special needs Affordable thanks to new technology: Innovative pricing mechanisms (quote fare in advance) and innovative routing algorithms attract more and more customers and improve weekly earnings of drivers A perfect vehicle for taxi-sharing solutions: easy access, 5 seats or more, use of bus lanes Getting green: With the introduction of the new TX 2017/18, aiming to become one of the greenest fleets in the world Confidential

Disruption or decline for the Black Cab?

In a world of “on demand transport”… THE BLACK CAB WILL BE THE DISRUPTOR!

Disruption Or Decline, What’s Next For The Black Cab? Tony Kenmuir CMILT – Chairman Central Taxis