Philp Industries Weekly Summary September 24th - September 30th Cycle Force Group Prepared on October 3rd 2017 Private and Confidential | Philp Industries

A Data-Driven Approach ACTIVITY AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Philp Industries

Activity Summary Ongoing Projects (Pending Vendor) -Gravel King SK variation clarification -Incremental Cost updates for rejected costs of Ventura ASINs -Remaining MSDS reports for Hazmat ASINs -Duplicate vendor SKUs for Exustar shoes (informed by CF this week 'it is political' and response will take a while) Ongoing Projects (Pending Amazon) -Detail page updates for Ventura bike locks -Gravel King images uploaded -Remaining Bombtrack variations Ongoing Projects Pending RDP team -all Parent ASIN data acquired to analyze (Awaiting Sam's assistance to decode category/subcategories) Projects Completed this Week -Klokov A+ Content complete/live -Detail page updates for Ventura and PFIFF products -UPCs updated for Ventura products -Wald Keyword Test: Keyword replacement with Google Adwords produced positive outcome -Several Bombtrack variations created -Detail page updates and manual updates to CF wheelchair Private and Confidential | Philp Industries

Catalog Maintenance Updates Activity # POs not accepted Partial Case Purchase Orders Missing Images Unowned ASINs Replen Codes Mismatched ASINs Missing from Cost Spreadsheet Vendor Code Missing from Cost Spreadsheet UPCs Missing from Cost Spreadsheet Model #s Missing from Cost Spreadsheet Name Mismatches UPC Mismatches Brand Name Mismatches Brand Code Mismatches Mfg Model/Catalog # Mismatches GL Mismatches Category Mismatches Subcategory Mismatches ITK Mismatches Mismatched Parent ASINs Merging Submissions Manufacturer Mismatches Missing Product Detail No maintenance this week Private and Confidential | Philp Industries

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Philp Industries

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Philp Industries

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Philp Industries

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Philp Industries

Chargebacks PO On-Time Accuracy Oversized Carton PO - On-Time Non-Compliance Prep - Bagging Private and Confidential | Philp Industries

Category Activity Category Shipped COGS September 24th - September 30th Change over last week 9000 Cycling - 9154 Bike Baskets $9,648.86 $649.13 9000 Cycling - 9100 Accessories $6,493.41 $-1,497.01 9000 Cycling - 9108 Tubes $3,360.77 $189.09 9000 Cycling - 9050 Mountain Bikes $3,264.35 $680.09 9000 Cycling - 9312 Balance Bikes $3,232.79 $-3,206.57 9000 Cycling - 9107 Tires $3,178.91 $-1,314.31 9000 Cycling - 9080 Trailers $2,350.45 $-94.36 9000 Cycling - 9113 Bike Small Parts $2,233.04 $12.67 9000 Cycling - 9065 Electric Bicycles $1,776.99 $-1,564.95 9000 Cycling - 9208 Handlebars- Stems- and Seatposts $1,575.18 $175.00 9000 Cycling - 9067 Unicycles $1,534.81 $-228.74 9000 Cycling - 9204 Drivetrain and Accessories $1,479.17 $83.35 9000 Cycling - 9220 Automobile Bike Racks $1,427.25 $-172.66 9000 Cycling - 9060 Folding Bikes $1,406.00 $300.02 9000 Cycling - 9210 Bike Parking Racks $1,373.47 $321.97 Private and Confidential | Philp Industries

Brand Activity Brand Shipped COGS September 24th - September 30th Change over last week Wald (WALE8) $9,417.44 $-1,848.75 Nantucket Bicycle Basket Co. (NANBD) $4,065.11 $1,077.63 Steppenwolf (STFTT) $3,393.98 $-56.00 Ventura (VENX7) $2,929.81 $-100.32 M-Wave (MWAB7) $2,488.46 $40.25 ByK (BYKA9) $2,431.00 $-1,860.00 Panaracer (PANZK) $2,271.38 $-1,077.30 Stop-A-Flat (STOXV) $2,172.00 $368.00 Trail-Gator (TRAYJ) $2,036.64 $55.28 Kenda (KENE8) $1,850.17 $-261.48 Cycle Force (CYCAV) $1,647.44 $363.87 Shimano (SHIAJ) $1,604.78 $-473.04 Fun (FUNRS) $1,534.81 $-228.74 Minoura (MINVD) $1,532.16 $-133.10 Greenfield (GRESX) $1,137.30 $-91.65 Private and Confidential | Philp Industries

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B0127EGQZY) $2,172.00 $368.00 Trail-Gator Child Bike Tow Bar (B074RLP1Y7) $1,958.39 $-10.76 Nantucket Bike Basket Co. Classic Lightship Basket (B0041285Q4) $1,915.18 $267.70 Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, 20... (B017P7KWH6) $1,776.99 Steppenwolf Men's Tycoon Comp Full Suspension Mountain Bike, 27.5 inch whee... (B017P7LRQQ) $1,616.99 Fun Unicycle (B06XSMXHWP) $1,534.81 $-120.68 ByK E-250 Kid's Bike, 14 inch wheels, 6.5 inch frame, for Boys or Girls, fo... (B01275TAOC) $1,071.00 $-335.00 Wald 582 Folding Rear Bicycle Basket (B06XVZGXYH) $1,059.43 $-399.54 Klokov Olympic Weightlifting Bumper Plates (B0731YG1LC) $949.75 $723.75 Wald 157 Giant Delivery Basket (B00D3SHH0C) $901.33 $-303.82 Individual Products Product COGS Change Out of Stock Wald 1216 Bicycle Training Wheels (12 to 16-Inch Wheels) (B000C128PM / W1216) $2,582.00 $-141.70 0.18 % Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, 20... (B017361MF0 / SWE035-5001H-1) $1,776.99 0.00 % Steppenwolf Men's Tycoon Comp Full Suspension Mountain Bike, 27.5 inch whee... (B0173GC6QO / SWM425-5001) $1,616.99 Nantucket Bike Basket Co Adult Classic Lightship Collection Stained Bicycle... (B004Y2LTKA / C/004/A) $1,519.99 $96.63 0.20 % Wald 10252 Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252) $1,496.19 $-1,314.11 0.33 % Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / 640020) $1,309.91 $-7.35 0.22 % Fun Chrome 20-quot- Unicycle with Alloy Rim (B001NGD5HK / 659321) $1,025.81 $0.00 0.19 % Wald 742 Training Wheels (16-26-Inch) (B00079WKSO / W742) $959.07 $195.45 0.39 % Ventura Universal Bicycle Carrier Rack (B001NGF6AY / 440149) $941.76 $-214.71 0.52 % Cycle Force Handle Bar Mount Gun N' Bow Rack, Black (B00UIZK9CG / CF-002) $919.14 $243.75 6.74 % Private and Confidential | Philp Industries

Increasing Products Increasing Parent Products Shipped COGS Change over last week Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, 20... (B017P7KWH6) $1,776.99 Steppenwolf Men's Tycoon Comp Full Suspension Mountain Bike, 27.5 inch whee... (B017P7LRQQ) $1,616.99 Strida Folding Bicycle, five different styles, several colors available (B06XHNCB6Z) $769.00 Klokov Olympic Weightlifting Bumper Plates (B0731YG1LC) $949.75 $723.75 Viva Legato 7 Mixte Women's City Bike, 700c Wheels, 50 or 53cm Frame, Red (B00LGZO6D0) $536.95 Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B0127EGQZY) $2,172.00 $368.00 Polaris 600RR L.1 Hardtail MTB Bicycle (B01N3SRS95) $290.00 Nantucket Bike Basket Co. Classic Lightship Basket (B0041285Q4) $1,915.18 $267.70 Head Mountain Bike (B06XTN7671) $250.00 Polaris Wooly Bully Fat Tire Bicycle (B01N062VV3) $245.00 Increasing Individual Products Product COGS Change Out of Stock Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, 20... (B017361MF0 / SWE035-5001H-1) $1,776.99 0.00 % Steppenwolf Men's Tycoon Comp Full Suspension Mountain Bike, 27.5 inch whee... (B0173GC6QO / SWM425-5001) $1,616.99 Strida EVO folding bicycle, internal 3 speed hub, folds to 45x20x9-quot-, Brushe... (B01LYOASF5 / ST1814-1-MI) $769.00 95.70 % ByK E-250 Kid's Bike, 14 Inch Wheels, 6.5 Inch Frame, for Boys and Girls, O... (B01EJY9S1O / BY1404-1-JV) $600.00 49.94 % Viva Legato 7 Mixte City Bike, 700c Wheels, 50 cm Frame, Women's Bike, Red,... (B00K8T2BV4 / VIV-002-4A) $536.95 41.08 % ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame, for Boys and Girls, R... (B00Y0PODIG / BY1804-1-JV) $495.00 66.54 % Klokov 25 kg Olympic Weightlifting Bumper Plate (Single) (B071KDCMJY / 0102-PASM-2505) $420.00 Klokov 10kg Olympic Weightlifting Bumper Plates (Pair) (B071KDCMSB / 0102-PASM-1005) $303.75 Polaris 600RR L.1 Mountain Bike, 26 inch Wheels, 18.5 inch Frame, Women's B... (B00S2FX0SY / PO2601-1-MT) $290.00 4.00 % Hollandia Royal Dutch Bicycle, Single Speed, 700c X 22 inch, Blue (B013UBTG0A / HL04C-22) 5.01 % Private and Confidential | Philp Industries

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Steppenwolf Tundra LTD Hardtail Mountain Bike, 27.5 or 29 inch wheels, 16.5... (B018NXSMWS) $0.00 $-1,233.99 ByK E-350 Kid's Bike, 18 inch wheels, 8.5 inch frame, for Boys and Girls, f... (B01F26XMEC) $660.00 $-825.00 Bombtrack Needle 700C Track Bicycle (B01N6K4GSR) $-765.24 Lombardo Monza 2.0 C 700C Road Bicycle (B00PUDURBY) $-747.95 ByK E-450 Kid's Bike, 20 in wheels, 10 inch frame, four Boys and Girls, Blu... (B01F26XR5G) $700.00 $-700.00 Hollandia Opa 28 Dutch Cruiser Bicycle (B01N3SN5VU) $350.00 $-525.00 Mantis Tri-Rad Folding Adult Tricycle (B01NAJ1OC8) $462.00 $-462.00 Mantis X20 Drift Trike (B01MFFXEG3) $-399.80 Wald 582 Folding Rear Bicycle Basket (B06XVZGXYH) $1,059.43 $-399.54 Overade Plixi Foldable Bicycle Helmet (S/M 54-58 cm) (B01MQ5L85J) $630.16 $-393.85 Decreasing Individual Products Product COGS Change Out of Stock Steppenwolf Men's Haller E2 CDX Electric Bicycle, Shadow Matte Black, 23 in... (B0173628D0 / SWE055-5801H-1) $0.00 $-2,215.99 2.39 % Wald 10252 Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252) $1,496.19 $-1,314.11 0.33 % Steppenwolf Tundra LTD Hardtail Mountain Bike, 29 inch wheels, 20 inch fram... (B017362B3C / SWM145-5001) $-1,233.99 0.00 % Joulvert Stealth Folding Electric Bicycle, 20 inch wheels, Black (B01N2RLTWB / JT00A-20) $-1,125.95 63.02 % PFIFF Classic Adult Tricycle, 24 inch wheels, Dark Blue (B00V6IZZBE / PF02102090NA) $-1,043.00 42.57 % ByK E-250 Kid's Bike, 14 inch Wheels, 6.5 inch Frame, Boys' Bike, Blue (B00Y0PNUBM / BY1402-1-JV) $157.00 $-942.00 100.00 % Bombtrack Needle 700C Track Bicycle, Grey, Large (B01LBM9DZI / 1125030316) $-765.24 39.73 % Lombardo Monza 2.0C Road Bike, 700c Wheels, Men's Bike, Anthracite/Yellow, ... (B00NYR2L5S / CL28M2.0C-470) $-747.95 35.98 % ByK E-450 Kid's Bike, 20 inch Wheels, 10 inch Frame, for Boys and Girls, Li... (B00Y0POCZA / BY2001-1-JV) $175.00 $-700.00 72.40 % ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame, for Boys and Girls, B... (B00Y0PNWII / BY1802-1-JV) $-660.00 99.91 % Private and Confidential | Philp Industries

Appendix Private and Confidential | Philp Industries

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Philp Industries

Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com 206-300-2141 Sage King Vendor Support sage@philpindustries.com Private and Confidential | Philp Industries