Philp Industries Weekly Summary September 24th - September 30th Cycle Force Group (CA) Prepared on October 3rd 2017 Private and Confidential | Philp Industries

A Data-Driven Approach ACTIVITY AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Philp Industries

Activity Summary Ongoing Projects (Pending Vendor) -Gravel King SK variation clarification -Incremental Cost updates for rejected costs of Ventura ASINs -Remaining MSDS reports for Hazmat ASINs -Duplicate vendor SKUs for Exustar shoes (informed by CF this week 'it is political' and response will take a while) Ongoing Projects Pending RDP team -all Parent ASIN data acquired to analyze (Awaiting Sam's assistance to decode category/subcategories) Ongoing Projects (Pending Amazon) -Detail page updates for Ventura bike locks -Gravel King images uploaded -Detail page updates and manual updates to CF wheelchair Projects Completed this Week -Klokov A+ Content complete/live -Detail page updates for Ventura and PFIFF products -UPCs updated for Ventura products -Wald Keyword Test: Keyword replacement with Google Adwords produced positive outcome -Several Bombtrack variations created Private and Confidential | Philp Industries

Catalog Maintenance Updates Activity # POs not accepted Partial Case Purchase Orders Missing Images Unowned ASINs Replen Codes Mismatched ASINs Missing from Cost Spreadsheet Vendor Code Missing from Cost Spreadsheet UPCs Missing from Cost Spreadsheet Model #s Missing from Cost Spreadsheet Name Mismatches UPC Mismatches Brand Name Mismatches Brand Code Mismatches Mfg Model/Catalog # Mismatches GL Mismatches Category Mismatches Subcategory Mismatches ITK Mismatches Mismatched Parent ASINs Merging Submissions Manufacturer Mismatches Missing Product Detail No maintenance this week Private and Confidential | Philp Industries

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Philp Industries

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Philp Industries

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Philp Industries

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Philp Industries

Chargebacks Private and Confidential | Philp Industries

Category Activity Category Shipped COGS September 24th - September 30th Change over last week 9000 Cycling - 9312 Balance Bikes $1,335.54 $1,201.67 1000 Exercise -amp- Fitness - 1180 Weights $572.33 $45.84 9000 Cycling - 9020 Cruiser Bikes $241.77 $-60.39 9000 Cycling - 9154 Bike Baskets $194.39 $-24.00 9000 Cycling - 9103 Bike Cleaners and Lubes $177.68 $-33.45 9000 Cycling - 9080 Trailers $141.62 $-258.90 9000 Cycling - 9070 Other Bikes $124.10 9000 Cycling - 9106 Wheels $112.81 9000 Cycling - 9010 Comfort Bikes $110.75 9000 Cycling - 9109 Fenders $91.96 $0.33 9000 Cycling - 9067 Unicycles $68.27 $-1.25 9000 Cycling - 9117 Chest -amp- Body Protective Gear $56.57 $-16.67 9000 Cycling - 9107 Tires $52.80 $-111.77 9000 Cycling - 9110 Helmets $42.77 $-69.49 9000 Cycling - 9150 Panniers and Bags $32.80 $4.71 Private and Confidential | Philp Industries

Brand Activity Brand Shipped COGS September 24th - September 30th Change over last week ByK (BYKA2) $629.49 Klokov (KLOK2) $572.33 $45.84 Mantis (MANTV) $321.45 $132.94 Mercedes Benz (MERZC) $287.31 CFG (CFGA2) $241.77 $128.12 Kawasaki (KAWA6) $227.95 $155.12 Nantucket Bicycle Basket (NANT2) $194.39 $-24.00 Armor All (ARMQP) $177.68 $-25.86 Trail-Gator (TRAUP) $148.36 $-8.43 VUEL2 $112.81 Ventura (VENUP) $92.25 $-43.30 Fun (FUNA3) $75.02 $5.50 Mighty (MIGI8) $74.44 $3.80 M-Wave (MWAV2) $68.39 $-65.53 Polaris (POLHU) $60.30 $-310.54 Private and Confidential | Philp Industries

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Klokov Olympic Weightlifting Bumper Plates (B072XR6LLJ) $572.33 $45.84 ByK E-450 Kids Bike, 20 in wheels, 10 inch frame, four Boys and Girls, Blue... (B01N46GMXA) $434.56 Mercedes Benz GLK 3 Powered Ride Car, 12V (B06XNRR53T) $287.31 Armor All Bike Care Products (B06XY6BH1V) $177.68 $-25.86 Trail-Gator Trailgator Bicycle Tow Bar (B06Y65D18C) $141.62 $0.00 Cycle Force Women's Stylish Cruiser, 26 x 15.5 inch/One Size (B072HF2TFR) $129.07 Cycle Force Women's Vintage Cruiser, 26x15.5 inch/One Size (B0725286SF) $112.70 $-0.95 Fun Unicycle (B06XTT5Q25) $68.27 $-1.25 Nantucket Bike Basket Co. Cisco Madaket Creel Basket with Lid (B074JKWB6R) $60.57 Exustar E-SM354A MTB Shoe (B00H2AJ5AM) $56.57 Individual Products Product COGS Change Out of Stock Klokov 30 kg Olympic Weightlifting Bumper Plate (Single) (B072N6Q8QG / 0102-PASM-3005) $440.70 0.00 % ByK E-450 Kid's Bike, 20 inch Wheels, 10 inch Frame, for Boys and Girls, Bl... (B00Y0POMCS / BY2002-1-JV) $434.56 95.63 % Mercedes-Benz GLK 300 Electric Ride-on Car, White (B017YPAX32 / MB001) $287.31 100.00 % ByK E-250 Kid's Bike, 14 inch Wheels, 6.5 inch Frame, Boys' Bike, Blue (B00Y0PNUBM / BY1402-1-JV) $194.93 98.96 % Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / 640020) $141.62 $0.00 Mantis Zero Full Suspension Kid's Bike, 20 inch Wheels, 15 inch Frame, Boy'... (B00BNRLSKK / 65620) $138.99 6.29 % Klokov 10kg Olympic Weightlifting Bumper Plates (Pair) (B071KDCMSB / 0102-PASM-1005) $131.63 $-394.86 47.49 % CFG Women's Stylish Cruiser, 26-quot-, White (B06ZZM1YVX / BKW-9906B) $129.07 40.41 % Armor All Bike All-Purpose Lubricant (B00YC5B9BI / AA05) $127.68 $-5.32 12.19 % Mantis X20 Drift Tricycle, 20 inch front wheel, drift rear Wheels, for Boys... (B00MFTCQSS / MA2006-1-JV) $124.10 94.65 % Private and Confidential | Philp Industries

Increasing Products Increasing Parent Products Shipped COGS Change over last week ByK E-450 Kids Bike, 20 in wheels, 10 inch frame, four Boys and Girls, Blue... (B01N46GMXA) $434.56 Mercedes Benz GLK 3 Powered Ride Car, 12V (B06XNRR53T) $287.31 Cycle Force Women's Stylish Cruiser, 26 x 15.5 inch/One Size (B072HF2TFR) $129.07 Nantucket Bike Basket Co. Cisco Madaket Creel Basket with Lid (B074JKWB6R) $60.57 Exustar E-SM354A MTB Shoe (B00H2AJ5AM) $56.57 Nantucket Bicycle Basket Lightship, Child Classic/Tapered (B00YGHFN1O) $55.48 Klokov Olympic Weightlifting Bumper Plates (B072XR6LLJ) $572.33 $45.84 Piranha Classic Spoke Trike (B00ESYRP8O) $43.89 Ventura Children's Cycling Helmet (B06XQYTX2P) $42.77 M-Wave Alloy BMX Pedal, 1/2 Inch (Pack of 2) (B001V57ZMO) $10.42 Increasing Individual Products Product COGS Change Out of Stock Klokov 30 kg Olympic Weightlifting Bumper Plate (Single) (B072N6Q8QG / 0102-PASM-3005) $440.70 0.00 % ByK E-450 Kid's Bike, 20 inch Wheels, 10 inch Frame, for Boys and Girls, Bl... (B00Y0POMCS / BY2002-1-JV) $434.56 95.63 % Mercedes-Benz GLK 300 Electric Ride-on Car, White (B017YPAX32 / MB001) $287.31 100.00 % ByK E-250 Kid's Bike, 14 inch Wheels, 6.5 inch Frame, Boys' Bike, Blue (B00Y0PNUBM / BY1402-1-JV) $194.93 98.96 % Mantis Zero Full Suspension Kid's Bike, 20 inch Wheels, 15 inch Frame, Boy'... (B00BNRLSKK / 65620) $138.99 6.29 % CFG Women's Stylish Cruiser, 26-quot-, White (B06ZZM1YVX / BKW-9906B) $129.07 40.41 % Mantis X20 Drift Tricycle, 20 inch front wheel, drift rear Wheels, for Boys... (B00MFTCQSS / MA2006-1-JV) $124.10 94.65 % Kawasaki Kid's Bike, 20 inch Wheels, 12 inch Frame, Girl's Bike, Grey (B000CDR652 / 74520) $117.20 Vuelta ZeroLite Road Comp Wheel Set, 700C, Black (B0081UW9VO / 811260551) $112.81 0.55 % CFG Women's Vintage Cruiser, 26-quot-, Red (B071CK3F5N / BKW-9902A) $112.70 0.06 % Private and Confidential | Philp Industries

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Head Road Bike (B06XT5BR6V) $0.00 $-423.21 Exustar E-SR403 Road Shoe (B00ZRTH692) $-73.24 Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00H2AJZTI) $52.80 $-52.62 Nantucket Bicycle Basket Surfside Children's Mesh Basket (B00YGHFTCM) $25.72 $-40.03 Nantucket Bike Basket Company Gull Collection (Child-Size Oval/ 10.5 x 8 x ... (B0068LVAZ4) $-27.26 Armor All Bike Care Products (B06XY6BH1V) $177.68 $-25.86 ExOfficio Men's Bugsaway Halo Check Long Sleeve Loden (B01N2X4ZQ6) $-25.34 Kenda Fat Tube In Schrader Valve (B01M2A2MSA) $-22.38 Ventura 9 Speed 13/32 Teeth Freewheel (B01N51M0SK) $-20.50 Ventura Children's Bike Gloves (B01I2PP5TU) $8.92 $-13.74 Decreasing Individual Products Product COGS Change Out of Stock Head Accel NXL Road Bicycle, 700c wheels, 47 cm frame, Women's Bike, Black/... (B00MIIZEWG / HE7001-1-RD) $0.00 $-423.21 0.00 % Klokov 10kg Olympic Weightlifting Bumper Plates (Pair) (B071KDCMSB / 0102-PASM-1005) $131.63 $-394.86 47.49 % Polaris Wooly Bully Fat Tire Bike, 26X4 inch Wheels, 18.5 inch Frame, Unise... (B00LMINI3K / PO2610-1-MT) $-309.80 48.15 % Cycle Force C12 Single Child 2-In-1 Bicycle Trailer -amp- Jogger (B07194MHQF / CF-BT514) $-258.90 Mantis Dahlia Cruiser Bike, 26 inch Wheels, 18 inch Frame, Women's Bike, Wh... (B00O6008RK / MA2601-1-CR) $-188.51 CFG Women's Vintage Cruiser, 26-quot-, Purple (B06ZYR2X88 / BKW-9902B) $-113.65 Overade Plixi Foldable Bicycle Helmet, White, 54-58 cm (B00TA4TF6M / 730402) $-97.80 91.15 % Exustar E-SR403 Road Shoe, White, Size 42 (B00Y26OZJA / E-SR403-42) $-73.24 100.00 % Kawasaki Monocoque Kid's Bike, 12 inch Wheels, 8 inch Frame, Girl's Bike, B... (B000FGHZPC / 73312) $-72.83 Kenda Juggernaut Pro DTC 26x4.0 Folding Fat Tire (B01KAAO27Q / KE212006) $-59.15 Private and Confidential | Philp Industries

Appendix Private and Confidential | Philp Industries

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Philp Industries

Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com 206-300-2141 Sage King Vendor Support sage@philpindustries.com Private and Confidential | Philp Industries