Arab Banking Corporation Bank ABC

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Presentation transcript:

Arab Banking Corporation Bank ABC Print Media Monitoring Report MAY - 2017

Agenda 1 2 3 4 Analysis of Bank ABC’s Online Coverage Evaluation of Bank ABC’s Online Articles 3 Analysis of Bank ABC’s Print Coverage 4 Evaluation of Bank ABC’s Printed Articles

Analysis of Bank ABC Online Media Coverage

Media Coverage in the Egyptian Market – Online Media Total: 3 Articles Media Count Al Youm Al Sabea.com 1 Al Borsa.com Al Mal.com During MAY 2017, Bank ABC was mentioned in 3 online articles across 03 online news websites. Bank ABC online coverage was Positive (01 articles) & Neutral ( 02 articles) .

Bank ABC Online Articles The colored titles represent the following: Red = Negative article Green= Positive article Blue = Neutral article

Article 2 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Pan Arab Page Details, Page and Photosize BUSINESS & FINANCE, 0001 Media Al Youm Al Sabea.com (Circulation : 0) Arabic 0OTH Size Position and Color 003X01, FULL PAGE, FULL Date 16/05/2017 Ad. Value: $ 3,250

Article 1 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Pan Arab Page Details, Page and Photosize BUSINESS & FINANCE, 0001 Media Al Borsa.com (Circulation : 0) Arabic 0OTH Size Position and Color 010X02, FULL PAGE, FULL Date 07/05/2017 Ad. Value: $ 3,250

Article 2 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Pan Arab Page Details, Page and Photosize BUSINESS & FINANCE, 0001 Media Al Mal.com (Circulation : 0) Arabic 0OTH Size Position and Color 005X02, FULL PAGE, Date 07/05/2017 Ad. Value: $ 3,250

Analysis of Bank ABC Print Media Coverage

Frequency of Articles Total: 32 Articles For the total of 32 articles mentioning Bank ABC in MAY 2017: 97 % of the articles were published in Arabic & 03 % of the articles were published in English 97 % of the articles were published in Newspapers & 03 % In Magazines As an overview on Bank ABC media coverage, almost 28 % of its articles were released in the Third week of May 2017 ( 09 in Newspapers)

Media Coverage in the Egyptian Market – Print Media Total: 32 Articles Media Count Media Type Almal Daily 6 Daily Newspaper Akhbar El Youm 5 Weekly Newspaper Al Borsa Alalam Alyoum 3 Al Ahram Daily 2 Al Mal Ahram Iktisadi 1 Weekly Magazines Al Akhbar Daily Al Aqaria Other Media Several vehicles mentioned Bank ABC in MAY 2017, however, the main daily newspapers for Bank ABC’s coverage was Al mal Daily publishing 19% of total print coverage .

Content Favorability Analysis Total: 32 Articles 75% of total Bank ABC media coverage was Positive during MAY 2017, 22% Neutral coverage & 3% Negative coverage was detected for this month.

Bank ABC Printed Articles The colored titles represent the following: Red = Negative article Green= Positive article Blue = Neutral article

Article 3 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize LOCAL NEWS, 0005024X04 Media Al Akhbar Daily (Circulation : 500,000) Arabic DNWP Size Position and Color , BOTTOM-RIGHT, FULL Date 31/05/2017 Ad. Value: $ 8,617

Article 7 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0005050X08 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , FULL PAGE, FULL Date 30/05/2017 Ad. Value: $ 8,976

Article 9 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize SUPPLEMENTS, 0003027X02 Media Al Sherouk Algad (Circulation : 10,000) Arabic DNWP Size Position and Color , TOP-LEFT, FULL Date 28/05/2017 Ad. Value: $ 1,868

Article 23 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0008020X06 Media Alalam Alyoum (Circulation : 149,120) Arabic DNWP Size Position and Color , BOTTOM-LEFT, FULL Date 28/05/2017 Ad. Value: $ 5,206

Article 2 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize SUPPLEMENTS, 0005026X04 Media Akhbar El Youm (Circulation : 1,622,850) Arabic WNWP Size Position and Color 007X04, TOP-RIGHT, FULL Date 27/05/2017 Ad. Value: $ 10,687

Money Market Funds Stay Stable, Supported By Growth Of Nbe Fund 4, Ishraq Fund Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0003008X08 Media Daily News (Circulation : 10,000) English DNWP Size Position and Color , BOTTOM-MIDDLE, FULL Date 22/05/2017 Ad. Value: $ 156

Article 7 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0005050X08 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , FULL PAGE, FULL Date 22/05/2017 Ad. Value: $ 8,976

Article 11 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0010026X03 Media Al Aqaria (Circulation : 60,000) Arabic WNWP Size Position and Color 009X02, TOP-RIGHT, FULL Date 21/05/2017 Ad. Value: $ 2,042

Article 22 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0014025X08 Media Al Borsa (Circulation : 3,000) Arabic WNWP Size Position and Color 011X05, TOP-FULL, FULL Date 21/05/2017 Ad. Value: $ 2,356

Article 34 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0024021X08 Media Al Borsa (Circulation : 3,000) Arabic WNWP Size Position and Color 011X04, TOP-FULL, FULL Date 21/05/2017 Ad. Value: $ 1,476

Article 16 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0006050X08 Media Al Borsa (Circulation : 3,000) Arabic WNWP Size Position and Color 006X01, FULL PAGE, FULL Date 21/05/2017 Ad. Value: $ 3,515

Article 18 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0007020X06 Media Al Borsa (Circulation : 3,000) Arabic WNWP Size Position and Color , CENTER-LEFT, FULL Date 21/05/2017 Ad. Value: $ 1,055

Article 19 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize LOCAL NEWS, 0022019X01 Media Akhbar El Youm (Circulation : 1,622,850) Arabic WNWP Size Position and Color 003X01, CENTER-RIGHT, FULL Date 20/05/2017 Ad. Value: $ 1,953

Article 3 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize SUPPLEMENTS, 0006026X04 Media Akhbar El Youm (Circulation : 1,622,850) Arabic WNWP Size Position and Color 007X04, TOP-LEFT, FULL Date 20/05/2017 Ad. Value: $ 10,687

Article 6 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0009011X04 Media Youm Saba'a (Circulation : 0) Arabic DNWP Size Position and Color 004X01, BOTTOM-RIGHT, FULL Date 17/05/2017 Ad. Value: $ 1,530

Article 10 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0007051X08 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , , FULL Date 15/05/2017 Ad. Value: $ 9,155

Article 3 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0002050X05 Media Al Mal (Circulation : 20,000) Arabic WNWP Size Position and Color , FULL PAGE, FULL Date 14/05/2017 Ad. Value: $ 3,686

Pages: 1 of 2 Article 21 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0009052X08 Media Alalam Alyoum (Circulation : 149,120) Arabic DNWP Size Position and Color 007X08, FULL PAGE, FULL Date 14/05/2017 Ad. Value: $ 18,047 Pages: 1 of 2

Pages: 2 of 2 Article 21 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0010048X08 Media Alalam Alyoum (Circulation : 149,120) Arabic DNWP Size Position and Color 040X07, FULL PAGE, FULL Date 14/05/2017 Ad. Value: $ 18,382 Pages: 2 of 2

Article 3 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize SUPPLEMENTS, 0009026X04 Media Akhbar El Youm (Circulation : 1,622,850) Arabic WNWP Size Position and Color 009X04, TOP-RIGHT, FULL Date 13/05/2017 Ad. Value: $ 10,687

Article 5 Subject General News Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize LOCAL NEWS, 0004020X02 Media Al Ahram Daily (Circulation : 127,900) Arabic DNWP Size Position and Color , CENTER-LEFT, FULL Date 10/05/2017 Ad. Value: $ 3,934

Article 43 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize LOCAL NEWS, 0009021X08 Media Alalam Alyoum (Circulation : 149,120) Arabic DNWP Size Position and Color 009X05, TOP-FULL, FULL Date 10/05/2017 Ad. Value: $ 7,288

Bank Abc Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0003015X03 Media Al Borsa Daly (Circulation : 50,000) Arabic DNWP Size Position and Color , BOTTOM-LEFT, FULL Date 09/05/2017 Ad. Value: $ 395

Bank Abc Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0003016X03 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , BOTTOM-LEFT, FULL Date 09/05/2017 Ad. Value: $ 1,077

Article 11 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0007050X08 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , FULL PAGE, FULL Date 09/05/2017 Ad. Value: $ 8,976

Article 13 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0010024X08 Media Al Mal (Circulation : 20,000) Arabic WNWP Size Position and Color 004X04, BOTTOM-FULL, FULL Date 07/05/2017 Ad. Value: $ 2,831

Pages: 1 of 7 Article 14 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0022029X04 Media Ahram Iktisadi (Circulation : 104,080) Arabic WMAG Size Position and Color 002X02, FULL PAGE, FULL Date 07/05/2017 Ad. Value: $ 1,267 Pages: 1 of 7

Pages: 2 of 7 Article 14 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0023028X04 Media Ahram Iktisadi (Circulation : 104,080) Arabic WMAG Size Position and Color , , FULL Date 07/05/2017 Ad. Value: $ 1,223 Pages: 2 of 7

Pages: 3 of 7 Article 14 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0024029X04 Media Ahram Iktisadi (Circulation : 104,080) Arabic WMAG Size Position and Color 004X02, FULL PAGE, FULL Date 07/05/2017 Ad. Value: $ 1,267 Pages: 3 of 7

Pages: 4 of 7 Article 14 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0025029X04 Media Ahram Iktisadi (Circulation : 104,080) Arabic WMAG Size Position and Color 004X02, FULL PAGE, FULL Date 07/05/2017 Ad. Value: $ 1,267 Pages: 4 of 7

Pages: 5 of 7 Article 14 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0026029X04 Media Ahram Iktisadi (Circulation : 104,080) Arabic WMAG Size Position and Color 008X02, FULL PAGE, FULL Date 07/05/2017 Ad. Value: $ 1,267 Pages: 5 of 7

Pages: 6 of 7 Article 14 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0027028X04 Media Ahram Iktisadi (Circulation : 104,080) Arabic WMAG Size Position and Color 003X02, FULL PAGE, FULL Date 07/05/2017 Ad. Value: $ 1,223 Pages: 6 of 7

Pages: 7 of 7 Article 14 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0028028X04 Media Ahram Iktisadi (Circulation : 104,080) Arabic WMAG Size Position and Color 005X02, FULL PAGE, FULL Date 07/05/2017 Ad. Value: $ 1,223 Pages: 7 of 7

Article 17 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0007022X06 Media Al Borsa (Circulation : 3,000) Arabic WNWP Size Position and Color , TOP-RIGHT, FULL Date 07/05/2017 Ad. Value: $ 1,160

Article 2 Subject New Models/new Cars Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize SUPPLEMENTS, 0004026X04 Media Akhbar El Youm (Circulation : 1,622,850) Arabic WNWP Size Position and Color 007X04, TOP-LEFT, FULL Date 06/05/2017 Ad. Value: $ 10,687

Article 10 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0007050X08 Media Almal Daily (Circulation : 20,000) Arabic DNWP Size Position and Color , FULL PAGE, FULL Date 03/05/2017 Ad. Value: $ 8,976

Article 6 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0004012X02 Media Al Orouba (Circulation : 2,000) Arabic WNWP Size Position and Color , BOTTOM-LEFT, FULL Date 02/05/2017 Ad. Value: $ 628

Article 6 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize BUSINESS & FINANCE, 0011007X02 Media Al Watan (Circulation : 10,000) Arabic DNWP Size Position and Color , CENTER-RIGHT, FULL Date 01/05/2017 Ad. Value: $ 262

Article 16 Subject Economic/financial N Catagorial Hierarchy Banks, Bank Abc Country Egypt Page Details, Page and Photosize LOCAL NEWS, 0019003X01 Media Al Ahram Daily (Circulation : 127,900) Arabic DNWP Size Position and Color , CENTER-RIGHT, FULL Date 01/05/2017 Ad. Value: $ 295

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