Request a Content Change for Novartis.com Group Digital Communications Request a Content Change for Novartis.com Novartis.com Production Team Basel, October 2017

In this presentation What is a Content Change Request? Using the Online Form How do I submit a Content Change Request? What happens after my request is submitted? Turnaround time for requests Roles and Responsibilities Alerting the Production Team

What is a Content Change Request? This document describes how you can request a content change for Novartis.com A content change request can be any of the following: A new content item, like a story or an interior page An edit or change to existing content A multi-page or section update An analytics request An upcoming request alert Business Use Only

Using the online form The online form contains several mandatory fields If any field is left blank, the form will generate an error The form gives you the possibility to upload all assets associated with your request These must be located in a single .zip file. Other file formats are not permitted. The .zip file must not exceed 10MB Please ensure that all of your material has the appropriate approvals prior to submission Do not fill any confidential information into the form Business Use Only

How do I submit a Content Change Request? Content change requests are submitted via a simple online form: https://www.beluga.novartis.com/content-request-form Step 1: Give specifics about the request Type of request Target go-live date and time Ideal location on Novartis.com for the content (URL, Section) Status of legal approval Title and description of the content Step 2: Upload all relevant assets as a .zip file Final copy Images Alt tags Metadata For stories, include the Story Submission Template Business Use Only

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What happens after my request is submitted? You will receive an e-mail once the request is successfully submitted with a request number as a reference The Novartis.com Production Team tracks and triages the request Working with your material, they will prepare the content in a draft form in Drupal Once the draft is ready, the Production Team will ask for your final review A Drupal account on Novartis.com with the role of “Proofreader” is required Proofreader sends final edits to the Production Team Once final edits are complete, Proofreader sends a final approval for content publishing to Production Team The Production Team will set the approved content live on Novartis.com on the agreed day & time Any further changes to the live content require a new Content Change Request Business Use Only

Turnaround time for requests Standard requests have a turnaround time of 5 business days Please ensure that your submission is complete and has the appropriate legal and sponsor approvals. Only complete submissions will be accepted. Urgent and business critical requests can be expedited But only in exceptional cases and with approval of the Head of Web Strategy & Operations Business Use Only

Roles & Responsibilities Content Requestor – responsible to provide final approved content and assets, filling and submitting the Content Change Request Form Proofreader – responsible for reviewing draft content in Drupal, providing feedback to Production team, giving final approval for publishing the content Recommended Proofreader is Novartis internal FTE A deputy Proofreader from an agency or third party can be named, but overall accountability for final content is with the Novartis FTE Production Team - responsible to implement the change, request Proofreader review on Drupal, to communicate with Content Requestor and Proofreader around timelines and delivery, publishing approved content, filing request into CMS for archiving Business Use Only

Alerting the Production Team An Upcoming Request Alert is a “heads up” to the Production Team that you will be submitting time- sensitive content during a specific timeframe, even if the content is still in progress. This helps the Production Team plan ahead to ensure resources are available when needed. An Upcoming Request Alert can be specified in the Content Change Request Form Please provide as much detail as possible and note to the Production Team what is coming and by when Business Use Only

Questions? Please contact the Novartis.com Production Team at content.requests@novartis.com Business Use Only