Driving great experiences through data Jamie Brighton Product & Industry marketing, for Adobe EMEA

All technology pieces work in an integrated and harmonic way Digital has never been easier . . . or more difficult Explosion of touchpoints and rising expectations Flood of information from devices, servers and the cloud Companies racing to reinvent themselves

Standout and effective experiences have become more critical than ever in today’s market landscape. Powerful experiences change the way we interact, entertain, work, and relate to the world around us. It can be one to one – friends, family, co-workers –collaborating together or engaging on social media Or one to many – business to consumer, business to business, teacher to students, government to citizen, artist to audience. Experiences are how you can break through the noise and make an impact.

What makes a great experience? Standout and effective experiences have become more critical than ever in today’s market landscape. Powerful experiences change the way we interact, entertain, work, and relate to the world around us. It can be one to one – friends, family, co-workers –collaborating together or engaging on social media Or one to many – business to consumer, business to business, teacher to students, government to citizen, artist to audience. Experiences are how you can break through the noise and make an impact.

Our approach Adobe’s approach to building great customer experiences is to combine content and data in a thoughtful and sophisticated way. We are the only software company that brings standout content and powerful data together to get results. Without terrific content, you can’t break through to engage your customers. Through our creative and document tools, we help you build great experiences and deliver them across every touchpoint. Without data-driven insights, you can’t target, measure and optimize to get the results you need. Through big data, we help you understand and adapt the experience so it reaches the right person, in the right place, at the right time. BUILD GREAT EXPERIENCES AND DELIVER ACROSS EVERY TOUCHPOINT UNDERSTAND AND ADAPT TO THE RIGHT PERSON, RIGHT PLACE, RIGHT TIME

Adobe’s cloud platform Community Marketplace Partners Developers CREATIVE CLOUD DOCUMENT CLOUD MARKETING CLOUD Adobe’s approach to building great customer experiences is to combine content and data in a thoughtful and sophisticated way. We are the only software company that brings standout content and powerful data together to get results. Without terrific content, you can’t break through to engage your customers. Through our creative and document tools, we help you build great experiences and deliver them across every touchpoint. Without data-driven insights, you can’t target, measure and optimize to get the results you need. Through big data, we help you understand and adapt the experience so it reaches the right person, in the right place, at the right time.

One streamlined workflow Build standout content for every device Track results and predict outcomes Personalize and deliver consistently across channels Adobe’s approach to building great customer experiences is to combine content and data in a thoughtful and sophisticated way. We are the only software company that brings standout content and powerful data together to get results. Without terrific content, you can’t break through to engage your customers. Through our creative and document tools, we help you build great experiences and deliver them across every touchpoint. Without data-driven insights, you can’t target, measure and optimize to get the results you need. Through big data, we help you understand and adapt the experience so it reaches the right person, in the right place, at the right time.

Deliver the best experience in real-time LISTEN PREDICT ASSEMBLE Adobe’s approach to building great customer experiences is to combine content and data in a thoughtful and sophisticated way. We are the only software company that brings standout content and powerful data together to get results. Without terrific content, you can’t break through to engage your customers. Through our creative and document tools, we help you build great experiences and deliver them across every touchpoint. Without data-driven insights, you can’t target, measure and optimize to get the results you need. Through big data, we help you understand and adapt the experience so it reaches the right person, in the right place, at the right time. 300 MILLISECONDS

Adobe marketing cloud EXPERIENCE MANAGER TARGET CAMPAIGN AUDIENCE Deliver the Best Consumer Experience in Real-Time Action to experience -> Last Millisecond Heroes or look very, very average To do this right, execution across four key pillars [LIST ALL FOUR] ^ [listen] LISTEN - Signals Behaviorial (what is being shared) 3rd party (demo, income range, age, zip) Enterprise data (PoS, CRM), Social data and graph Sit in different places, once consolidated has to be ready to scale to real-time requirement of LM ^ [predict] With our data about consumer and interests, now what do we predict they want to see / offer / content Math, Algorithms, machine learning, Has to be. Massive scale. Based on the prediction, need to assemble the fundamental creative ^ [assemble] The assets to assemble this sit in elemental form in different places, the creative over in the DAM, the font is over in another place, product pricing, inventory systems – everything must be assembled dynamically. ^ [deliver] This sounds simple, but is anything but. Devices: iphone, nexus, nook, nook color, nook HD, nook HD+, ipad, kindle, kindle fire HD, kindle fire HD 8.9, 31 flavors of android, all with screen size and resolution, Bandwidth – home, work, airport wifi, hotel wifi, airplan wifi, mifi, ny mifi (aka, not your mifi). Must know this to get it there, get it there in context and to meet expectations. This is no small task. All of this must be done seamlessly, end-to-end, in mere moments and with pinpoint accuracy

Adobe Experience Manager TARGET CAMPAIGN AUDIENCE MANAGER Adobe Experience Manager Web Content Management Flexibility of content updates Consistency of messaging Digital Asset Management Fluidify the access to the assets Optimize and reduce the overall number of master assets Simplify the processes to maintain the assets database Fluidifier Optimizer Simplifier le process

Adobe Target A/B Testing Multivariate testing Rules-based targeting EXPERIENCE MANAGER TARGET CAMPAIGN AUDIENCE MANAGER Adobe Target A/B Testing Multivariate testing Rules-based targeting Automate behavioral targeting Segmentation Recommendations and cross-selling

Adobe Campaign Visual Campaign Orchestration EXPERIENCE MANAGER TARGET CAMPAIGN AUDIENCE MANAGER Adobe Campaign Visual Campaign Orchestration Integrated Customer Profiles Targeted Segmentation Cross-channel Execution Real-time Interaction Management Operational Reporting

What sets us apart Creative tools leader, inventor of PDF, highest rated marketing solutions by analysts Extensible, open and secure platform Customer and partner ecosystem Expert in content development, delivery and optimization; global services Deliver the Best Consumer Experience in Real-Time Action to experience -> Last Millisecond Heroes or look very, very average To do this right, execution across four key pillars [LIST ALL FOUR] ^ [listen] LISTEN - Signals Behaviorial (what is being shared) 3rd party (demo, income range, age, zip) Enterprise data (PoS, CRM), Social data and graph Sit in different places, once consolidated has to be ready to scale to real-time requirement of LM ^ [predict] With our data about consumer and interests, now what do we predict they want to see / offer / content Math, Algorithms, machine learning, Has to be. Massive scale. Based on the prediction, need to assemble the fundamental creative ^ [assemble] The assets to assemble this sit in elemental form in different places, the creative over in the DAM, the font is over in another place, product pricing, inventory systems – everything must be assembled dynamically. ^ [deliver] This sounds simple, but is anything but. Devices: iphone, nexus, nook, nook color, nook HD, nook HD+, ipad, kindle, kindle fire HD, kindle fire HD 8.9, 31 flavors of android, all with screen size and resolution, Bandwidth – home, work, airport wifi, hotel wifi, airplan wifi, mifi, ny mifi (aka, not your mifi). Must know this to get it there, get it there in context and to meet expectations. This is no small task. All of this must be done seamlessly, end-to-end, in mere moments and with pinpoint accuracy

STANDOUT DIGITAL EXPERIENCES Adobe’s promise WE WILL HELP DANONE DELIVER DATA DRIVEN STANDOUT DIGITAL EXPERIENCES THAT DRIVE BUSINESS IMPACT Building on our leadership, utilizing our cloud platform, and staying one step ahead of the rapid change happening in the digital landscape, our promise is to help customers deliver standout digital experiences that drive business impact.