Overview of Epistematica and Semantic Technologies TONES IAT Meeting - Edinburgh, 27 may 2006 Overview of Epistematica and Semantic Technologies Overview of Epistematica and Semantic Technologies www.epistematica.com – www.epistematica.org Maurizio Iacovella m.iacovella@epistematica.com

Overview of Epistematica and Semantic Technologies TONES IAT Meeting - Edinburgh, 27 may 2006 Overview of Epistematica and Semantic Technologies Who is Epistematica Epistematica is a new company birth at the end of 2005 with the intend of: Explore the application of new technologies in the field of Information and Interaction Technologies Grab attention on semantic representation of knowledge and automatic reasoning Give impulse to the research and technologies transfers Our area of interest are Automatic reasoning Description Logics Ontologies Integration between text and data analysis 2 m.iacovella@epistematica.com

What Epistematica is doing TONES IAT Meeting - Edinburgh, 27 may 2006 Overview of Epistematica and Semantic Technologies What Epistematica is doing Propose events to increase interest on semantic technologies Studying tools and systems Searching new fields of application Propose introduction of semantic technologies in pre-existent systems Training Course on writing and managing ontologies with Protégé and Racer-Pro starting next 19th June Epistematica.org Value Cycle Grants 3 m.iacovella@epistematica.com

Products under attention TONES IAT Meeting - Edinburgh, 27 may 2006 Overview of Epistematica and Semantic Technologies Products under attention Protégé (Stanford University) An ontology editor with a well designed user interface and interesting feature Interface with reasoners Easy extensible with plug-in Racer-Pro (Racer Systems) Good commercial reasoner, ready to use Quonto (University of Rome “La Sapienza”) The key for integration of large amount of data SWAPit (FIT) Appealing tool for integrating both data and text analysis and ontology view 4 m.iacovella@epistematica.com

Main area where applying semantic technologies TONES IAT Meeting - Edinburgh, 27 may 2006 Overview of Epistematica and Semantic Technologies Main area where applying semantic technologies Ontology based navigation Web entry point with an user-ontology schema Few click to link the user to the right web-site, with the right query to have the desired information, without care about who holds the information and how access to it Easy data integration Keeping logic out of programs Deal with incomplete data and hidden information Give powerful information where traditional SQL query fails 5 m.iacovella@epistematica.com

The Direct Marketing Problem (1/2) TONES IAT Meeting - Edinburgh, 27 may 2006 Overview of Epistematica and Semantic Technologies The Direct Marketing Problem (1/2) Manage large amount of customer data, but: Incomplete Inaccurate Coming from different sources To plan advertisings Direct mail Phone calls Interactive media (Digital TV, SMS, Internet) Traditional media (radio, tv, poster) Press 6 m.iacovella@epistematica.com

The Direct Marketing Problem (2/2) TONES IAT Meeting - Edinburgh, 27 may 2006 Overview of Epistematica and Semantic Technologies The Direct Marketing Problem (2/2) Then manage several different feedback Orders Information requests Remonstrations Other from different media Fax Phone Mail (traditional and e-mail) Finally take knowledge from this feedbacks to guide further advertising plans 7 m.iacovella@epistematica.com

My consideration about the Part 1 of the meeting TONES IAT Meeting - Edinburgh, 27 may 2006 Overview of Epistematica and Semantic Technologies My consideration about the Part 1 of the meeting General impressions about the project Reading the deliverables and listening at the presentations, I feel a very useful work, go in on! Some indications about the presented work On ontology design We can’t be aware of bottom-up approach The actual way is going bottom-up to set the high-level concept, then goes top-down from this concept refining the ontologiy, then repeat this steps On dealing with large amount of data I suggest to look at an intermediate way from the less of expressivity of a DL-lite approach and optimizing data access over a more expressive DL 8 m.iacovella@epistematica.com

Thank you for your attention TONES IAT Meeting - Edinburgh, 27 may 2006 Overview of Epistematica and Semantic Technologies Thank you for your attention Maurizio Iacovella m.iacovella@epistematica.com http://www.epistematica.com 9 m.iacovella@epistematica.com