Viewing Trends Overview October 2016 Viewing Trends Overview

Total Viewing October 2016 Irish adults aged 15+ watched TV for an average of 3 hours and 19 minutes each day in October 2016. 89% (2hrs 58min) of this viewing was live with the other 11% (21 min per day) time shifted. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Average Minutes Viewed Daily October 2016 Housekeepers with Children watched 3 hours 14 min of TV every day in October 2016 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

TV Viewing Live v Time shift Year on Year October 2016 V’s October 2015 Live Time-Shift PVR Ownership Jan 2016 59% Jul 2016 59% PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and decreased slightly for 15-24 yr olds. Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Weekly reach of TAM Ireland subscribing channels October 2016 TAM Ireland subscribing channels reached 91% of housekeepers, 88% of housekeepers with kids, 86% of ABC1 adults and 85% of 25 - 44 yr olds each week in October Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts October 2016 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Top 10 Advertisers October 2016 Based on 30” sec 000s, Individuals 4+   1 PROCTER & GAMBLE IRELAND 2 BSKYB LTD 3 LOREAL 4 RECKITT BENCKISER 5 NATIONAL LOTTERY 6 ALDI STORES 7 DIAGEO 8 EIR 9 NESTLE 10 ROAD SAFETLY AUTHORITY Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National