Intro to e-marketing MAD1033 Week 1

What is e-marketing? e-marketing= Internet marketing (iMarketing), digital marketing, web marketing, online marketing, search marketing Basically, marketing products/services over the internet

Marketing, advertising and PR are not equals Marketing is the interdisciplinary umbrella advertising, public relations, direct marketing, sales promotion and direct selling

Which one is your expertise? http://www.digitaldjtips.com/2011/05/how-to-succeed-at-djing- marketing/ When you think of the term “marketing”, what comes to mind? Do you think it’s all handing out flyers or CDs? Spamming email and social networks? Making business cards? The answer is “all of the above… and a whole lot more”. When you really look at what marketing, advertising, and promotions are, you have to imagine these terms as three circles, with each becoming a larger part of another: Promotion is really what I described earlier. It’s the act of pushing or basically promoting an event, mix, track, etc. Generally this is applied to a specific product. When you’re spamming email and social media to tell people you’re playing at a club on Friday, that’s promotion. When you hit up DJs to check out (and hopefully purchase) a track you produced and are selling on Beatport, that’s promotion. Marketing vs advertising vs promotions: Knowing the difference is the key to driving your career success as a DJ. Advertising is a larger “whole” of promotion. The idea isn’t so much a specific item or event, but a brand, a name, a company. When you see ads of happy people all drinking the different varieties of Coca-Cola (but no specific Coke product highlighted), it’s advertising. The goal isn’t to make you buy a Diet Coke or a Cherry Coke, but to be aware of Coca-Cola as a whole whenever you feel thirsty. Bigger name DJs nowadays have whole advertising campaigns about them. Look at Armin Van Buuren. You get his advertisement whenever you see his logo, hear his mixes, see podcasts of new tunes from his Armada label, etc. The goal is to make you see “Armin Van Buuren” as a brand name synonymous with energetic trance and large-scale events. You merely think of his name and you know what he’s about and what he’s selling. Bigger name DJs nowadays have whole advertising campaigns about them. Marketing is when you bring psychology, sociology, and behavioural science into the mix. Now the goal isn’t just to push a product or a brand, but to determine your ideal customer and find ways to connect and build a strong relationship with them. To find out what they like and want in life, and then seek how you can fulfill it. I don’t know if a lot of DJs really go this deep into it all, but if you look at very successful promoters, they live for this. They want a massive crowd in their events, and they want to know exactly what consumers want and how to make money off that. Mobile DJs also can gain a lot with true marketing.

Trust me. He is the best designer I’m the best designer Trust me. He is the best designer

I understand you are the best designer I’m the best designer I understand you are the best designer

Public relations practice of managing the flow of information between an individual or an organization and the public

Public relations aim : to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities: speaking at conferences, working with the press, social media and employee communication

Direct marketing Direct marketing removes the "middle man" from the promotion process company's message is provided directly to a potential customer (email, direct mail, online ads, SMS, telemarketing). Has a “Call to action” used by companies with smaller advertising budgets , cannot afford to pay for advertisements on TV often do not have the brand recognition of larger firms. Read more: http://www.investopedia.com/terms/d/direct- marketing.asp#ixzz2AkBL6zOV Direct marketing is a form of advertising that allows businesses to directly communicate with the customer using methods such as email, direct mail, online display ads, text messaging, and the ever-popular telemarketing. Direct marketing involves a specific ‘call-to-action’ (CTA). Examples may be to call a toll-free number, click a link, bring in a coupon, or sign up a friend for a discount; a call to action includes anything that prompts the consumer to go to a physical store, or offers incentive to go to a website and make a purchase or fill out a form.

Personal Selling face-to-face communication, personal correspondence, or a personal telephone conversation. more costly than advertising used only when its high expenditure can be justified. Example : sell sophisticated computer system may require the use of personal selling, while the introduction of a new product to millions of consumers would not For B2C businesses, personal selling is used heavily by companies like car dealerships, real estate, insurance, and retailers. The goal is to target individual customers and develop a shorter term relationship that leads to a purchase and, hopefully, repeat purchases. For B2B companies, the sales force is a critical element and the goal is to secure accounts. It is not about one sale but becoming a long-term esteemed vendor.

Personal Selling door-to-door selling and home demonstration parties. primarily used for personal care products, cosmetics, cookware, encyclopedias, books, toys, food, and other items of special interest to homemakers Products tend to be fairly complex (e.g. financial services or new cars). There is some contact between buyer and seller after the sale so that an ongoing relationship is built. purchase tends to involve large sums of money http://wiki.answers.com/Q/What_is_the_difference_between_Personal_Selling_a nd_Direct_Selling http://www.wildboy.co/blog/personal-selling-vs-direct-marketing/