Gender and Culture: Social Construction of Knowledge

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Presentation transcript:

Gender and Culture: Social Construction of Knowledge Chapter 3 Gender and Culture: Social Construction of Knowledge

Please Note These slides are meant to help students think about the material. They are not meant to replace reading the material or taking notes. Using these slides as your only means of garnering information could harm your ability to understand the content of this class. Please turn off cell phones, MP3 players and other technology of which I’m unaware.

Popular Culture 1) Definition– beliefs, practices and objects that are part of everyday traditions at a particular time and cultural period. 2) Popular Culture helps create our: Body of knowledge, identities about self and other, notions of right and wrong.

How is Popular Culture Spread? 1) Language Shapes identity by telling us what is possible, normal and desirable. What does language tell us about our popular notions of gender? Males are the norm – Hey guys Oh boy! He is neutral?

How is Popular Culture Spread? Language continued…. ii) Males have power Mr/Miss and Mrs. names cars after women? name-changing? cuss words --- powerful jobs perceived as masculine when women use powerful words, they’re perceived negatively feminist is a bad term! men interrupt more, gaze longer

How is Popular Culture Spread? Language Continued iii) It’s important for us to see men and women as opposites: “opposite sex” men from venus/women from mars Oppressed groups try to reclaim language.

How is Popular Culture Spread? Media Women as Objects of Media Women are sex objects to exist for men, thus, they must compete with each other Women are maternal People of Color are often excluded, except to be presented as “other” or secondary.

How is Popular Culture Spread? Media continued…. Transgressors are dealt with in two ways: Symbolic annihilation – women portrayed in ways which trivializes or condemns them Cooptation – (ideas of an oppressed group are adopted by the powerful but those ideas thus become meaningless) Women can do everything You’ve come a long way baby!

Theories of Popular Culture Reflection thesis Role-Model thesis Post-Modern Theories– Viewers are not passive. Marxists Theories– Capitalists use media to maintain oppressive ideas. Reduce the media to a few owners so knowledge will be less varied.