GLOBAL MARKETING CAMPAIGN - NDA CONTROLLED

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Presentation transcript:

GLOBAL MARKETING CAMPAIGN - NDA CONTROLLED Global Campaign, Transparent and Efficiency Process towards Price Maximization & Deal Certainty GLOBAL MARKETING CAMPAIGN - NDA CONTROLLED Assessment & Strategy Goal: Property Analysis Sales Strategy Investor List Dataroom & Due Diligence Goal: Surveys Exclusivity 1 5 Marketing Goal: Global PR Launch Personalized presentations Innovative inspections Meetings Pre-DD & offers Goal: Negotiations Second round of offers Offer analysis Club investors as required Sales Preparation Goal: Investment Book Video Presentation Data room Pre-DD Documents Debt package 3 4 3 weeks 2 Closing Goal: Negotiations of SPA Simultaneous exchange / completion 6 6-8 weeks 2-3 weeks 2 weeks 3-4 weeks Start Signing Purchase Price Communication Strategy Remaining Investors 10-15 5 Communication Information Global Pre-screening Global Address Potential intent Potential Bids

Print, Digital and Website Connecting with Investors FORMAT MEDIA PRE-MARKETING DUE DILIGENCE Vendor due diligence to de-risk the transaction including information memorandum, teaser, data-room and pre-DD documents 1 Information Package Microsite 2 GLOBAL ROADSHOW Senior JLL directors will present to international investors directly in person using additional video and sales brochure for each investor. Global PR launch Local and global transaction team, senior management and video presentation, global press Global Roadshow 3 INFORMATION MEMORANDUM Presentation of the investment highlights to underpin the landmark nature of the asset Book Print & Digital 4 ONLINE MARKETING Professional secure online marketing platform with personal log-in to track investor activity Print, Digital and Website Report 5 MARKETING VIDEO Feature emphasizing Asia Square as the “the” global gateway city and a building fly-through to trigger “emotional” engagement with purchasers Digital and Website Video 6 SHOWING THE BUILDING AND INVESTOR FOLLOW UP JLL will lead inspections and will aim to respond to all enquiries within 24 hours