Raising awareness of inclusive education - Internally - Externally

Internally: For members of staff, pilot schools etc Internally: For members of staff, pilot schools etc. To reinforce what is being done and create a team spirit. Externally: For a general audience - to promote the concept of inclusive education Difficult to distinguish which audience for many of the awareness activities Internally e.g. newsletter Externally e.g. EuroNews

Facebook Started in January - 813 “liked” By October - 1,102 “liked” - a 35% increase

Number of visitors on Facebook

Publications on Facebook 19 June: 2,640 (3rd inclusive TeacherNet workshop) 28 Sep: 1,639 (Inclusive days - big feature) 22 Jan: 1,436 (School projects info) 6 May: 1,331 (Skopje: Regional Policy meeting) 27 May: 1,043 (EuroNews documentary link)

Top 15 visited pages on Facebook

EuroNews: May broadcast EuroNews programme - commissioned by project – 8 min 30 secs long 400,000 adult contacts 14,500 page views 1,700 video streams Reporter, Monica Pinna meets some of the students taking part in our programme. She encounters young people from a range of ethnic backgrounds and others vulnerable to exclusion for other reasons. Excellent as seen to be unbiased reporting. Vesna has figures

3 documentaries Produced by the project – 8 to 11 minutes each On website – sim intro.

YouTube 926 views in just 3 months Celebrity clip: 328 views

Newsletter uptake Newsletters sent between December 2014 & June 2015. Recipient numbers: 290 - 699. Av: 570 Of which 40 - 45% opened And 23 - 46% clicked links