Business Plan bengin.com

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Presentation transcript:

Business Plan bengin.com Ingenieurbüro für Wirtschaftsentwicklung Version 0.9 Peter Bretscher Mai 05, 2002 Draft, not for Distribution bengin BPlan Draft Schnellschuss _e.ppt

Management Summary 1st Mover in constructing and launching proprietary mind sets and computer tools for modeling and optimizing enterprises and their interactions. 1st Driver in launching an „open system base“ Standard for future mind sets. Leader in profitable increasing tangible and intangible stakeholder value in the smart economy.

Vision and Strategy Highly profitable organization. Leader, Driver in developing and spreading innovative mind sets and computer Programs for mapping and modeling economic systems. Establishing new standards (creating forces of circumstances) in structuring and quantifying tangible and intangible values. Start with premium clients, developing customized offerings. Highly exclusive services.

Strategy option 1 (1st move) 2 Primary Clients Mapping process Customized Tools, Sets Basic Tools, Models, C- Ware, Paper 3 1a 1b 4a 1a 4b

Strategy option 1 (2nd move) 5 R&D-Partners 6 2 Competitors Primary Clients Mapping process Customized Tools, Sets Basic Tools, Models, C- Ware, Paper 1a 3 1b 4a 1a 4b

Offerings (Products, Services, Rights) Models and tools (all media) for visualizing reality (for entrepreneurs, managers, consultants, teachers, students) Services Advisory (Consulting) Teaching Rights: License (user, consultant, teacher, developer)

Markets, Customers, Offerings Rights Services Tools Offerings: Global 1000 Old – change - new Financial Services Future Power Comp Production Invest Consumer Services Education Consulting Licensors Customers Market

Competitors Struc-turing Quanti-fying Arthur Andersen 1 2 Cracking The Value Code Boston C G 3 Real Asset Value Enhancer CG E&Y Value Creation Index PwC Value Reporting Skandia (IC Visions) Tobin, „Intellectual Capital“ Stern Steward MVA, EVA Sveiby Intangible Asset Monitor

Marketing Exclusive relations with premium clients. Holding Products and Services rare/scarce. Selective information at top events for example WEF (counting on mouth to mouth propaganda). Preparing internal workforce - support the grass roots movement by visualizing the blind spot of classic business theory – show the basic solution – offer customized solution – make contract. Licences to schools, competitors.

Suppliers and production Central part for stable growth are good relations of good professionals and good contracts (especially in R&D).

Management and organization Project oriented management. Management by Structured Chaos. Transparence in tasks and finance. Project Manager for Start-up: Peter Bretscher Nov. 2002: 3P 06/2003: 5P 12/2003: 15P 12/2004: 30P 12/2005: 45P

Main focus of team (3 People/End 2002) Primary Clients Mapping process Customized Tools, Sets Basic Tools, Models, C- Ware, Paper

Chance and risk Chance Good chance to bypass competitors by turbo. Good chance to set up the flanks. Risk Risk to be too late because of small resource base. (could be reduced by partnerships -> strategic task)

Finance (Draft for discussion) Prev 4Q 02 1Q 03 2Q 03 3Q 03 4Q 03 2004 2005 WorkForce 3 5 8 15 30 45 Σ Out R&D Marketing 0.15 0.2 0.3 0.5 4.5 9.5 Σ In Products Services Licences 0.6 0.1 0.4 0.7 1 11 2 4 Sum T Sum P 3.15 3.35 0.35 2.95 0.05 2.75 0.25 2.25 0.75 1.75

Implementation plan & milestones Nov. 3 People Internal awareness Jan. Public announcement June 5 People Break even