Communications for Brussels meeting of CERN Council 2013 James Gillies, EPPCN, Paris, 12 April 2012

Purpose: To demonstrate the benefits of cross-border collaboration in science To launch the update to the European strategy for particle physics Target Audience: S&T opinion leaders and decision makers Tools: Press conference Exhibition Networking reception Round table Brochure

What did we do last time? Press release 1 February 2006: European particle physics sets course for the future Press release 14 July 2006: CERN Council adopts European strategy for particle physics Brochure: The European strategy for particle physics

“Council will establish a network of closely collaborating professional communication officers from each Member state, which would incorporate existing activities, propose, implement and monitor a European particle physics communication and education strategy and report on a regular basis to Council.”

Programme Day 1: 9:00-12:00 Exhibition open to invited target guests from the European Parliament, the European Commission, industry and the non-science media. 10:00: Media launch of the European strategy for particle physics. 12:30-16:00 Exhibition open to the public. 16:30-17:30 Public round table: “Can we afford big science?” with three presenters plus the CERN Director General, DG research and the chairs of the European Parliament committees on budget and research. 17:30-19:00 Invitation only Networking reception in the exhibition area to follow the round table.   Day2/3/4: Possible public opening of the exhibition depending on venue and the availability of people to man the stands.

The brochure Light – in style of Beacons Will contain verbatim statement of the strategy Content shared with exhibition

The press conference Berlaymont press room? President of Council DG of CERN DG research Chair of ICFA Others?

The Exhibition - concept Innovation Education Collaboration Four key themes = CERN’s key messages Central island: CERN, EC, ICFA Remaining islands: CERN Member States Grass roots: success depends critically on people Size: ~200m2 Budget: CERN Graphic design: CERN Research

The exhibition - sketch

The Exhibition - content Doodle Poll: 8 Innovation, 2 Education, 0 Research From last meeting… Innovation DE, ES, FR, (NL), SE Education AT, (NL), NO, PL, PT, SK, CH, UK Research FI, IT Not declared: BE, BG, CZ, DK, GR, HU

The exhibition - challenge Reconcile individual examples with global message

The public round table Title: Can we afford basic science? Moderator: Jon Snow (suggested by DG)? Other? Presenters: Research, Innovation, Education Round table members: CERN DG, DG Research, CERN President of Council, Chairs of budget and research committees, Chair of strategy secretariat?, Chair of EIROforum?, Others? Invitation list?

Outstanding questions Where? When? Who?