PACCAR Leasing Marketing Internship Khadija Diallo September 1, 2016

About Me Incoming Senior at Seattle University Originally from Senegal Interested in Marketing, Communications and PR Should I get rid of this slide?

Agenda Overview of Summer Projects Lessons from Summer Projects Benefits from Internship Overall Thoughts on PACCAR Internship Program

Update Ryder & Penske Locations Lists Research all of Ryder and Penske’s Locations Data Input into Excel Benefit: Identify Competitors’ Presence at Local and National Level to Better Identify Future Potential Franchise Partnerships for PacLease Penske Ryder

Translation of Customized Solutions Brochure Research and Turn in Translations of Technical Terms in Customized Solutions Brochure Benefit: Utilize Unique Language Skills (Fluency in French) Benefit: Distribute Newer Customized Solutions Brochures to PacLease Montreal Customers Get digital version of brochure from Kathleen

Update Branding Guidelines Conducted Extensive Research on PacLease Franchise Websites Compiled Recommendations List to Improve Websites Expanded Project to Include Updates to Entire Branding Guidebook Benefit: Increase Awareness of the PacLease Brand in Franchise Marketing Collateral

Whitepaper on Search Engine Optimization Extensive Research in a New Subject: SEO More Experience in Editing and Formatting Exposure to a New Writing Style: Educational Paper Benefit: Improve Web Presence of Franchises and Help Introduce the Practice of Whitepapers to the PacLease Marketing Department

Adding Email Address Subscriptions to CRM First Experience Using Microsoft CRM Upload Over 800 Email Address Subscriptions into CRM Benefit: Increase PacLease’s Newsletter Subscription and Readership of Newsletters Include picture of CRM template

Assist in creating Monthly PacTrac Newsletter Attended Meetings to Discuss Content for August PacTrac Newsletter Created PacTrac Newsletter Using CRM Click Dimensions Created an Excellent Piece to Include in my Portfolio Benefit: Carry out Entire Project and Assist Department in Releasing Letter Efficiently Include screenshot once PacTrac Newsletter is finished.

Holiday Greeting Card Create Template for Annual End-of-Year Holiday Greeting Card Learned Valuable Basic Design Concepts Benefit: Assist in Creating a Promotional Piece that Creates Warmth and Affection from Valued Customers

Edit Press Releases and Letters Helped Edit PacFuel News Release Assisted in Editing a Nonprofit News Article Helped Edit a News Release on Summer Driving Conditions Gained Valuable Experience in Press Release Writing & Editing Benefit: Ensure that all Marketing Materials are Accurate and Well-Written

Research Best Practices for Survey Construction Research on Survey Construction & Evaluation Assisted in Creating Survey to Send to Franchises Benefit: Assist in Increasing Survey Responses Benefit: Improve the Quality of Feedback from Valued Customers

Additional Assistance in Projects Administrative Duties Assisted in Selecting Thank You Gifts for PACCAR Partners Assisted in Selection of Images for Newsletters Looked Over Drafts of Numerous Documents to be Released by PacLease Marketing

Lessons from Internship First Experience in Office Setting Marketing Research Microsoft CRM Branding Administrative Duties Knowledge of Marketing Field and Professions

Long-Term Benefits Valuable Skills: Writing, Editing, Public Speaking, Multi-tasking Knowledge of Possibilities For Long-Term Career Trajectory Knowledge of Different Fields and Career Opportunities within the PACCAR Network

Overall Thoughts Invited to Participate in all Dept. Meetings and Events Great Autonomy: Large-Scale Projects Amazing Introduction to PACCAR Company Culture Suggestion: Include More Networking Opportunities for PACCAR Corporate Interns Excited about Future Relationship with PACCAR