Prize Indemnity Insurance

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Presentation transcript:

Prize Indemnity Insurance MONDAY MORNING MARKETS Prize Indemnity Insurance To learn more, just visit www.mondaymorningmarkets.com, and contact a Monday Morning Markets sponsoring agency. They will be glad to answer your questions, and to help you address your specific needs.

What is an insured promotion? MONDAY MORNING MARKETS What is an insured promotion? Enables promoters/sponsors to offer a large prize, risk-free, for a premium that is a fraction of the prize value. Transfers the risk of someone winning a large prize or over- redeeming a free product offer or coupon.

Benefits MONDAY MORNING MARKETS Creates a call to action Piques consumers’ interest Creates excitement/gets consumers talking Establishes a competitive advantage Creates public relations opportunities Increases sales over a given time period Benefits

TYPES OF INSURED PROMOTIONS MONDAY MORNING MARKETS Retail Promotions Weather Contingent Promotions Sporting Related Promotions Games Of Chance Games Of Skill TYPES OF INSURED PROMOTIONS

Retail MONDAY MORNING MARKETS Retail Example: A furniture store offers a full refund on purchases made during a set period of time if the owner’s favorite football team wins the Super Bowl. Retail

Weather contingent promotion MONDAY MORNING MARKETS Weather contingent promotion Weather Contingent Example: A jeweler offers to refund the purchase price of engagement and wedding rings purchased between Nov. 25th and Dec. 24th, if it snows 5 in. or more on Dec. 25th.

Sporting related promotion MONDAY MORNING MARKETS Sporting related promotion Sporting Related Example: If the opening kickoff of the season opener is returned for a touchdown, then all customers who made a purchase during a specified sales period will get a full refund

Games of Chance MONDAY MORNING MARKETS Game of Chance Example: A jeweler displays 100 two-carat stones in a cut-glass bowl. 99 are cubic zirconia, and one is a genuine diamond. Customers keep whichever single stone they select.

Games of skill MONDAY MORNING MARKETS A sponsor can offer a prize for: Half-court basketball shot Field goal kick Golf putt or hole-in-one

Want to know more? MONDAY MORNING MARKETS Visit www.mondaymorningmarkets.com and contact one of our independent insurance agencies. They will be glad to answer your questions, and help address your specific needs.