Private Label Brand Building Services Thank you Lisa, we are excited to be of help with this elite group of Dealers. We’ve been working with Lisa and Myron to bring the Private Label Dealers a great looking brochure that can help you be ready to go sell quickly and with no head aches. Lisa Mestayer Dealer Loyalty Manager Goodman Manufacturing Troy Mattson Marketing Specialist Bedrock Markets, Inc. Russ Thayne CEO

Private Label Brand Building YOUR LOGO - Unique Sales Proposition Identified? - Logo Created? SALES & MARKETING MATERIALS - Branding Congruity - Marketing Plan Outlined? Customizable Sales Brochure Personalized Service through the Branding Process Building your Brand Awareness Troy - Before we unveil the Sales Brochure, Russ and I want to cover some of the things you may need to consider as you get ready to introduce your new equipment to the world. Many of you may have already gone through these thought processes, however if you would like a partner or a sounding board in the process, give us a call we are hear to help.

UNIQUE SALES PROPOSTION What are you good at? Phone Focus Group Complete? Form for asking customers. Create a unique Sales Proposition Statement Boil the statement down to a key slogan or key words Russ

YOUR LOGO What is the image you are trying to portray? Are your Company name and Equipment name the Same? What are Your Colors? Your Look and Feel – the Style? Is there an additional meaning you want conveyed in your logo? Troy – You’re building a brand and hopefully a legacy. When you know what you want your brand to represent, you can create an image that represents you well.

Troy

Troy

Sales & Marketing Materials Branding Congruity: Tell the same story in every customer interaction Business Systems (i.e. letterheads, business cards, invoices, contracts) Physical Equipment Sales Materials (i.e. brochures, leave behinds, upsell menus, promo material) Marketing Items (i.e. direct mail, door hangers, yard signs, referral programs, digital media) Marketing Plan Outlined Geographic & Demographic Research Who’s your customer? How will you reach them? Russ

Customizable sales brochure Troy

Brochure cover & Back Troy

Brochure Inside Pages Troy

Easy Customization Images and colors are easily changed to match your brand The equipment is ready for your new equipment badges Select up to 4 product families with up to 4 models in each. Include special offers, company history & more! Easy to fill out form for a fast turnaround! Troy

Ready-to-fill PDF form Troy

Edit areas Clearly defined Troy

Ready-to-fill PDF form Russ

something totally different? Do you need something totally different? Russ

Call or email today. We are here to help! Email: troy@thebedrock.com Troy - Personalized Service through the Branding Process, Building your Brand Awareness

VISIT US ONLINE AT WWW.THEBEDROCK.COM/PRIVATE-LABEL-PROGRAM Russ – Do we have any questions? Lisa Mestayer Dealer Loyalty Manager Goodman Manufacturing Troy Mattson Marketing Specialist Bedrock Markets, Inc. Russ Thayne CEO