Accenture DESıgn & tech talks TECH VISION MEDIA ROUNDTABLE & clıent event April 4, 2017 Accenture DESıgn & tech talks

TECH VISION 2017 MEDIA ROUNDTABLE For the first time, Tech Vision 2017 Survey included data from Turkey. In order to leverage the report locally, we held a media roundtable breakfast at Kolektif House, a start-up hub which also hosts some of our key clients’ innovation centers. Accenture Turkey Technology Lead Emre Hayretci presented the translated presentation of the report to media members. 10 Tier 1 media members attended the breakfast. (including Capital, Digital Age, CIO, Marketing Turkey magazines) 1 TV interview conducted with Emre Hayretci on the results of the report. http://digitalage.com.tr/accenture-yilin-teknoloji-trendlerini-acikladi/

TECH VISION 2017 MEDIA ROUNDTABLE For the media launch we gave out press kits including; Tech Vision 2017 printed report Translated Executive Summary in Turkish, Translated and localized Tech Vision Infographic, Localized press note with the Turkey data of the report, Accenture branded notebook and pen, and USB including soft version of the materials.

DESIGN & TECH TALKS 2017 CLIENT EVENT This year we launched Tech Vision 2017 Report and Fjord Trends to our key clients as one collaborated event; Accenture Design and Tech Talks. Accenture Turkey Techonolgy Lead Emre Hayretci presented Tech Vision 2017 report with localized Turkey data. Tech Vision was followed by the presentation of Fjord Trends by Fjord Istanbul Studio leads Gamze, Yunus and Selim. Invited audience CIOs, CSOs, IT Directors, Business Development Directors and Digital Directors. Tactics Localized materials for clients. Branded the event area with each of the trends. Live tweets and posts on all Accenture Turkey Social media channels shared during the event. Instagram Live during presentations and Twitter survey about the trends conducted. Objectives: To introduce Tech Vision 2017 Report and Fjord Trends to key clients. To identify how Tech Vision and Fjord Trends are related with eachother. Location: We held the event at Kolektif House, a start-up hub which also hosts some of our key clients’ innovation centers. We chose Kolektif House, for being a new and hype player in the ecosystem and also it is a very good example for some of the trends such as Workforce Marketplace and Ecosystem Power Plays.

Invıtatıon Designed e-mail invitations sent to key clients: Registration via Eventbrite page: https://www.eventbrite.com/e/accenture-design-and-tech-talks-tickets-32946357442

BRANDING Printed materials for clients: Localized and translated infographic of Tech Vision 2017. Translated Executive Summary Report of Tech Vision 2017. Tech Vision & Fjord Trends full reports. Branding of the event area: Cut-outs prepared for each of the trends for both Tech Vision and Fjord Trends. Branded badge distributed to all clients and Accenture employees.

PARTICIPATING CLIENTS 49 C-Level and directors from our key clients attended the event.

PRE-EVENT PREPARATIONS Sales workshops conducted with employees before the events for both Tech Vision 2017 Report and Fjord Trends. We took a indepth look at both Technology visions and Fjord trends. We decided to hold a collaborated event and show our clients how technology and service design evolves together. Turkey data of the survey leveraged for all printed materials and presentations of Tech Vision 2017. Executive Summary was translated and shared with all attendees.

SOCIAL MEDIA RESULTS #TechVision2017 #FjordTrends2017 35 tweets 15K impressions 20 RTs 30 Likes 6 Posts  5,5K total reach  95 engagements  5 Posts  6,9K display 95 clicks 32 impressions 6 post + Live session 135 Likes

Twitter Linkedin Instagram Quatations and live survey on twitter :