Mining charitable giving data CS 341 Lucy Bernholz (bernholz@stanford.edu) Woodrow Rosenbaum (Woodrow Rosenbaum woodrowr@with-intent.com)

Giving Tuesday Annual Global Day of charitable giving Now in its fifth year 100+ payment processing platforms 2016 DATA

Available data sets Dataset #1 Single payment processor, million+ records. Each record – donor ID, amount, recipient organization, type of organization, datastamp, geo location of recipient, ++ Questions to be asked about recurring donations, acquisition of donations, triggers for donations Dataset available for student download and manipulation POSSIBLE Dataset #2 Multiple payment processors, 10 years of data (Nov. & Dec. only) Each record – donor id, amount, recipient, datestamp Questions to be asked, what can be learned about contributions of one day events to ongoing donor behavior Dataset involves NDAs, permissions, remote access

Questions to Answer Can you classify donors by behavior? Type of charity they favor, e.g. “Retention”: What makes them repeat donations? What are loyalty factors? What is the value of acquiring different types of donors? I.e., long-term donation pattern.