Client: Marriott International Title: Marriott “BE YOU” Getaway Sweepstakes Objective: Develop a sweepstakes to leverage Marriott’s support of Gay Pride Festivals. Tactic: Daily entry sweepstakes hosted on a microsite Mechanics: Consumers were driven online to http://www.marriott.com/marriott/marriott-gay-travel.mi to complete the registration form to receive an entry into the sweepstakes. Consumers could come back each day to earn additional entries. Prize: One Grand Prize Winner received a $1,000 Marriott International gift card and $3,000 was awarded in the form of a gift card, to be used towards travel to the 2013 New York, San Francisco or Berlin Gay Pride Festival. DJA Handled: Administration & implementation, promotion website design, HTML coding, programming & hosting, random drawing, winner notification, and prize fulfillment