Building on our History of Success

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Presentation transcript:

Building on our History of Success In the Beginning… Building on our History of Success 16 years as a successful custom software development shop Built white label and enterprise software solutions History of building things ahead of the market History Successful consulting company for 16 years

We have a big knock-off problem! The Great Flood … of Counterfeits! We have a big knock-off problem! 60 - 80% of Canadian Icewine is Counterfeit 20% of Wine Globally is Counterfeit Producers have no affordable digital authentication system Consumer mistrust of the distribution chain $1.7 trillion dollars of counterfeit goods From 27 million tonnes of wine there are approximately 32 billion bottles produced yearly. Counterfeit wine makes up an estimated 20% of all wine sold globally. In Asia and specifically China, it is thought that 70% of wine is fake while Canadian Icewine sold in China is estimated to be 80% counterfeit. However wineries are not unique in the battle against counterfeiters and market engagement opportunities. We have begun discussions with companies in the pharma, health supplements, food and retail sectors and are negotiating pilots in those industries. Approached by a large exporter of icewine to China Wine Council of Ontario, Wineries Wineries – icewine and premium But large industry players revealed a whole other set of problems for Canadian Producers Traceability We started by creating a protocol that described the transformations of the physical states in the winemaking process We made it GS1 compliant Visualizations of the system to traverse the chain of events and nodes of inputs Created a recall system that reduced recall time from 14 days to 48 hours with human interaction Created an example connection to Quickbooks Inventory SAP is a traceability system Grape to retail traceability

Can you hear me? The Great Flood … of Water into Wine! How to stay relevant and top of mind? Over 100 000 new wines are introduced yearly How to make brands “Share Worthy”? 74% of buyers are influenced by Other buyers How to make the most of physical touchpoints? 90% of buyers journey is now digital Mellenials Stand out in Retail Research the wine prior to purchase -> more likely to purchase Engage with person on bottle in Retail and post Sale So Much Choice All these problems led us to the decision to build Vinesource

To solve the problem in the wine industry we created Vinesource And we started by solving the problem of tracing the creation of wine from field to retail Vinesource On the consumer side anti-counterfeiting using NFC with a smartphone Explored direct marketing, pull marketing and digital connections to consumer packaged goods Pull analytics on each and every tap This gives us retail to table traceability Created an example connection to an ecommerce suite But the cost of NFC tags was a barrier to entry into high volume labels for wine, we have solve that! CONFIDENTIAL: © 2016 CONFIDENTIAL: © 2016

Traceability – Integration Platform & Visualization It all starts with… Traceability – Integration Platform & Visualization Visual traceability system Click on a node and it expands to see details Recall 3 weeks to less than 48 hours Learned : Farm to retail Focus on: Retail to table Farm to fork is a misnomer, it is currently farm to retail All the knowledge that we gained was the basis for our retail to consumer traceability It all starts with Traceability We started by creating a protocol that described the transformations of the physical states in the winemaking process We made it GS1 compliant Visualizations of the system to traverse the chain of events and nodes of inputs Created a recall system that reduced recall time from 14 days to 48 hours with human interaction Created an example connection to Quickbooks Inventory and direct linkage to 3rd party ecommerce system Grape to retail traceability Need to finish connecting it to the tags.

Vinesource technology turns your wine bottles into smart wine bottles. What we do Vinesource technology turns your wine bottles into smart wine bottles. A smart wine bottle connects you to customers showing you their habits and empowering you to drive meaningful marketing and sales results bundled with digital brand protection. Smart packaging Close the chain of traceability Allows us to trace all the way to the consumers table. Created a smart wine bottle Brand protection Marketing Anti-counterfeinting Increase customer awareness Increase food safety CONFIDENTIAL: © 2016 CONFIDENTIAL: © 2016

The Tag CONFIDENTIAL: © 2016 First round prototype NFC technology – credit card Patent – cost advantage Can create other shapes for different uses by incorporating the bridgeless technique Secure tags using hardware and software authentication of microchips embedded in the tags Able to produce in hundreds millions of units CONFIDENTIAL: © 2016 CONFIDENTIAL: © 2016

Just a tap helps to make a better decision For The Love of Wine Just a tap helps to make a better decision by providing instant access to: Unique wine facts Awards Sweetness Pairing Tasting notes Winery Location & promotion And much more… User taps Get this CONFIDENTIAL: © 2016 CONFIDENTIAL: © 2016

For Wineries Every tap reveals customer insights for targeted marketing and profiling 1. Who / Demographics - Age, Sex 2. What / Product - Type, Frequency 3. Where / Location - Country, Province/State, City 4. When - Time, Month, Day 5. Why - Likes, Dislikes, Shares, Recommendations We built this platform generically – we believe that the opportunity is much larger CONFIDENTIAL: © 2016 CONFIDENTIAL: © 2016

Know, Connect, Engage CONFIDENTIAL: © 2016 Millennials Know your customer Every customer is different Create engagement Connect with your customer Re ordering Private Videos Tailored offers Product Information CONFIDENTIAL: © 2016 CONFIDENTIAL: © 2016

For More Information, Contact Us: Thanks for the talk, I must hear more. For More Information, Contact Us: We are partnering with companies to pilot the system. We are raising capital investment. We are engaging key partners and stakeholders. Dan Heitbohmer, CFO Email: dan@nfcauthority.com www.nfcauthority.com