Ch. 9 The Design Segment
Get in groups of 3 Assign A, B, C A stand up Ask your team to list ways a designer/ or franchise owner can determine the price of apparel. (Gather answers from everyone).
Price Market Categories (Accessibility) Designers Bridge Better Moderate Budget
Price Market Categories ($) Budget Moderate Better Bridge Designers
Designer Couture Custom-made High fashioned Recognition
Bridge Secondary > $100 Sportier/ Career Ready-to-wear Factories vs. individual
Better High Quality Reasonable Price Unnamed Accessible
Moderate Medium price Well known Widely available Lower margins Higher profit
Budget Lowest priced Retail racks Knockoffs Less expensive Overseas High volume
Collection Showings Collection Line Runway extravaganzas Designer RTW collection showings Trade exhibitions Individual show rooms
Capitalizing on Name Recognition Personal Trademarks Reputation Logo Famous name Secondary Lines Licensing Franchising Sewing Patterns
Fashion countries United States France Italy Great Britain Germany Spain 7. Canada 8. Central & South America 9. Japan 10. China 11. Taiwan 12. South Korea
Designer Projects Choose one of the designers from your country. (Pg. 187-190) Slide 1- Name- Class- Country- Designer Slide 2-How did the designer get started? Background information Slide 3- What are his/ her specialties? What lines are offered? Price levels? Slide 4- Does the designer belong to fashion design trade association? Has he/ she received any awards? Slide 5- At least 5 pictures highlighting work