Ch. 9 The Design Segment.

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Presentation transcript:

Ch. 9 The Design Segment

Get in groups of 3 Assign A, B, C A stand up Ask your team to list ways a designer/ or franchise owner can determine the price of apparel. (Gather answers from everyone).

Price Market Categories (Accessibility) Designers Bridge Better Moderate Budget

Price Market Categories ($) Budget Moderate Better Bridge Designers

Designer Couture Custom-made High fashioned Recognition

Bridge Secondary > $100 Sportier/ Career Ready-to-wear Factories vs. individual

Better High Quality Reasonable Price Unnamed Accessible

Moderate Medium price Well known Widely available Lower margins Higher profit

Budget Lowest priced Retail racks Knockoffs Less expensive Overseas High volume

Collection Showings Collection Line Runway extravaganzas Designer RTW collection showings Trade exhibitions Individual show rooms

Capitalizing on Name Recognition Personal Trademarks Reputation Logo Famous name Secondary Lines Licensing Franchising Sewing Patterns

Fashion countries United States France Italy Great Britain Germany Spain 7. Canada 8. Central & South America 9. Japan 10. China 11. Taiwan 12. South Korea

Designer Projects Choose one of the designers from your country. (Pg. 187-190) Slide 1- Name- Class- Country- Designer Slide 2-How did the designer get started? Background information Slide 3- What are his/ her specialties? What lines are offered? Price levels? Slide 4- Does the designer belong to fashion design trade association? Has he/ she received any awards? Slide 5- At least 5 pictures highlighting work