Adventure Works [Year] Sales Proposal

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Adventure Works: The ultimate source for outdoor equipment Adventure Works 2006 Sales Proposal Linda Martin Senior Vice President Worldwide Sales March.

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Presentation transcript:

Adventure Works [Year] Sales Proposal Linda Martin Senior Vice President Worldwide Sales Date Adventure Works: The ultimate source for outdoor equipment

Executive Summary The Concept The Opportunity The Potential Just-in-time retail inventory. The Opportunity Reduced overhead costs. Increased customer satisfaction. The Potential

What We’ll Cover Today A review of our current products and profits. [Year] sales research. Proposed new products. Costs on return and investment projections. Terms and conditions. Strategy and schedule. Sales and marketing needs. Questions and answers.

Our Current Products Camping Climbing Duffel Bags Daypacks Family camping tents Foam sleep pads Internal frame packs Cookware Dehydrated food packs Climbing Harnesses Climbing shoes Helmets Rappel gloves Rope bags Carabineers Gaiters

Previous Year Profits (in millions) Revenue 10.1 27.7 50.0 Cost of Goods 1.8 3.1 4.6 Gross Profit 8.3 24.6 45.4 Total Expenses 3.03 8.1 15.3 Pre-Tax Profit 5.27 16.5 30.1 Pre-Tax Profit as Percent of Revenues 64.6% 59.6% 60.2%

[Year] Sales Research Customers Transactions [Year] is projected to attract 920,700 new customers. 27% of first-time customers have become repeat customers. Transactions Average sale transaction = $52.17. 75% of customers have bought at least 1 non-sale item in addition to a sale item.

Proposed New Products Survival gear Sportswear Outerwear Off-road bicycles Fishing equipment and tackle Canoes and personal rowing shells

Costs of Return on Investment Projections ROI

Terms and Conditions Terms and conditions #1 Terms and conditions #2

Strategy and Schedule Strategy Schedule Tactic #1 Tactic #2 Tactic #3 Adopt plan 3Q [Year] Implement 4Q [Year] Evaluate Adjust

Sales and Marketing Needs Close sales faster. Present complex concepts quickly and clearly. Leverage database information (sales numbers, customer locations, etc.).

Close Sales Faster Need and solution #1 Need and solution #2

Present Complex Concepts Quickly and Clearly Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5

Leverage Database Information Need and solution #1 Need and solution #2 Need and solution #3 Need and solution #4 Need and solution #5

Questions and Answers

Adventure Works: The ultimate source for outdoor equipment