Just recently, Pinterest hit more than 10 million unique visitors, making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000%, receiving 11 million hits in just one week.

 I often hear, “I don’t get Pinterest,” or “It’s only useful when planning a wedding.” I hear you, and I felt the same way till I learned the power of Pinterest. It’s ridiculously simple, and it can make a big impact on your business. I’m not saying this for the sake of jumping on the bandwagon. It’s not “just another social media site.” This one is different. Pinterest is doing a great job of driving traffic, leads, and sales.

1. Pinterest Converts More Browsers Into Buyers What’s unique about Pinterest compared to most social media websites, is that it reduces the number of steps from discovery to conversion. This means that visitors from Pinterest convert leads into sales faster than from other social media sources. Pinterest helps increase conversion rates and reduce sales cycles. Who doesn’t love that? The path to purchase from a social network is no more direct than on Pinterest. ‘See it, like it, buy it’ happens frequently ... Even in cases where the path to purchase is not as direct, rarely do you have a social network where linking back is done so frequently. You have clear social proof of the desire for the item, you see a picture of it, and you are only one or two clicks away from them checking out your website, maybe set up a showing, or look at your “SOLD” board for your proven success history, even get answers to Q’s they may have about buying or selling, really anything you want them to take away with you can link back and increase your SEO.

Start pinning your own work 2. Pinterest Drives Tons of Traffic Ten million unique views is not chump change. That’s a lot for any website, but it's especially noteworthy for one so new. If you rely on your website to fuel your sales and marketing, you need to generate traffic in order to increase leads or sales. Pinterest is a great tool for increasing links back to your website, thus driving more traffic. Like many early bloggers, Kate Bryan managed a blog that was based around her interests, but it never generated many readers. She blogged about her professions of hairstyling and jewelry making, and also her craft projects. Hairstyles are extremely popular pins on Pinterest. Kate started pinning her own work and rapidly started generating traffic. In five months, she achieved over 14,000 new subscribers to her site as well as generating over one million page views from Pinterest. Start pinning your own work

3. Pins Get You More Inbound Links #1 (like, comment, share) we love it when people share our content and link it back to us. What’s awesome about Pinterest is that every pin includes a link, leading back to the source of the image. "Links built through images are some of the best links you can acquire when it comes to actual engagement," says John Jantsch of Duct Tape Marketing. About 95% of the images on Pinterest were either pinned or re-pinned from the web. With Pinterest’s growing popularity, this could provide you with very valuable inbound links. Any link directing visitors back to your website is always beneficial. An inbound link is a hyperlink back to your site from another Web site. The one constant and reliable strategy in search engine optimization is that sites with a variety of high quality backlinks rank higher in the search engine results pages.

4. User Engagement Is Addictively High I admit it: I’m addicted to Pinterest. And I’m not alone. I’ve heard the same from so many others. Even for those who deny it - Yes, I see your pins on Facebook! ;) “Unlike many social sites, where the game is to get followers, Pinterest users seem very content to simply find stuff and share it with small groups. Pinterest users are keenly interested in what’s hot and what’s cool – a behavior that translates well into the kind of influencer you want to be to capture leads and attract a desire to work with you. ” This is a good sign for businesses, because it means your pins are more likely to be seen, touched, or better yet, go viral. I believe the main reason for such high engagement is that it's so easy to digest information on Pinterest merely because it’s visual. Scanning tons of images is easier and far more enjoyable than scanning hundreds of tweets, for example.

5. Pinterest Integrates With Your Website, Twitter Account, and Facebook Profile What seems to be a critical factor to success for social media websites is connectivity. These sites can’t get away with being a silo, and Pinterest has identified that right out of the gate. The site now connects with Facebook, according to a recent Open Graph announcement, enabling users to automatically post new pins to their Facebook news feed for others to see. This means more eyes from other channels get access to the images you post to Pinterest. That being said, for marketers, right now Pinterest only connects with Facebook profiles, not business pages, so there is no way for marketers to automatically share their pins to their Facebook pages. In order to do so, marketers must manually share the link to the pin on their business page. If marketers sign up for Pinterest using the same email address used for their corporate Twitter account, they can automatically share the pins they post to their Twitter account.

So, are you ready to get started? 6. Discover What Your Audience Loves Pinterest is a great place to discover trends. From marketing to fashion to real estate and beyond, you can discover what people love to share. You can follow your followers to see what inspires them. This gives you an opportunity to understand what’s hot today and use that information to position your business as a leader influencer. Businesses are already receiving first-mover advantage in their industries by leveraging the platform to drive traffic, leads and sales.  So, are you ready to get started?

URL examples to check out later in more depth: https://www.pinterest.com/search/people/?q=real+estate+agent https://www.pinterest.com/garybranrealtor/ https://www.pinterest.com/charlottehome/ https://www.pinterest.com/ware1914/ Link back gary, sold board for charlotte, link to self, https://www.pinterest.com/rajqsar/ https://ads.pinterest.com/

https://ads.pinterest.com/ https://business.pinterest.com/en/promoted-pins?utm_medium=2023&utm_source=31&utm_campaign=GAdspp