A Twitter account is not a digital strategy….. @johnnybartonTP Johnny Barton Business Partner – Information & Strategic Solutions June 2016
……so what is?
First some introductions Turning Point is a social enterprise, reinvesting our surplus into our services We have over 50 years’ experience of working with individuals and communities We started with one alcohol service in London, we now work in over 200 locations in England We employ over 3,500 staff and last year supported over 65,000 people We provide support for people with mental health issues, learning disabilities, drug and alcohol problems, offending behaviour, employment and housing issues and primary care needs
Why a Digital Strategy?
The Drivers to Digital 3.1 connected devices Digital by default NHS 2020 vision FYV Innovation and Efficiency needed in bids My inner geek
Joined-up Digital Digital Marketing Engagement Treatment Business
Engagement & Marketing Map the Journey Engagement & Marketing Contact Us Assessment 1 2 Care Plan Treatment Outcomes Discharge Aftercare Insight
Engagement & Marketing Map the Journey Engagement & Marketing Contact Us Assessment 1 Treatment Outcomes
Starting Small, Thinking Big
Engagement & Marketing
Contact us & Assessment Over 1,250 referrals to a single service Over 30% of referrals to that sight now submitted online 10 minute time saving per referral
Treatment & Outcomes Small scale pilot – 250 clients Set the target of same or better outcomes Now active in 3 services Over 30% of contacts are when the service is closed
What have we learned?
You can “Do It Yourself” http://digitalengagementframework.com/
Be brave!
Excite the Influencers
Key Takeaways …...digital services need digital clients…… ……digital clients need digital staff
Key Takeaways
Any questions? Johnny.barton@turning-point.co.uk @johnnybartonTP