Location – the next frontier in analytics 7/22/2018 8:27 PM THR1112 Location – the next frontier in analytics Scott Ball Product manager © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

First, some background… 7/22/2018 8:27 PM First, some background… © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7/22/2018 8:27 PM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7/22/2018 8:27 PM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

What is GIS? A geographic information system (GIS) lets us: Visualize 7/22/2018 8:27 PM What is GIS? A geographic information system (GIS) lets us: Visualize Question Analyze Interpret our data to understand relationships, patterns, and trends to obtain location intelligence. © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7/22/2018 8:27 PM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

How is this the next frontier? 7/22/2018 8:27 PM How is this the next frontier? © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Advancements in Mindshare Software 7/22/2018 8:27 PM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

People are saying… Gartner, 2017: 7/22/2018 8:27 PM People are saying… “Properly analyzing location can provide insights that support and improve decision making in everything from marketing to supply chain logistics and operations.” Gartner, 2017: “Gaining access to location-based streams of insight on consumers will be critical for organizations striving to become digital businesses.” “New tools and access to data are now allowing the power of location intelligence to be unleashed across many more business areas and to a much broader base of users.” © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Software is becoming accessible widely… 7/22/2018 8:27 PM Software is becoming accessible widely… Create powerful reports and dashboards in Power BI using ArcGIS Maps for Power BI Perform ad-hoc spatial analysis directly inside Excel with ArcGIS Maps for Office Share real-time maps with collaborative teams and project groups using ArcGIS Maps for SharePoint © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Software is becoming accessible widely… 7/22/2018 8:27 PM Software is becoming accessible widely… Create powerful reports and dashboards in Power BI using ArcGIS Maps for Power BI Perform ad-hoc spatial analysis directly inside Excel with ArcGIS Maps for Office Share real-time maps with collaborative teams and project groups using ArcGIS Maps for SharePoint © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Software is becoming accessible widely… 7/22/2018 8:27 PM Software is becoming accessible widely… Create powerful reports and dashboards in Power BI using ArcGIS Maps for Power BI Perform ad-hoc spatial analysis directly inside Excel with ArcGIS Maps for Office Share real-time maps with collaborative teams and project groups using ArcGIS Maps for SharePoint © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

What can location intelligence help you do? 7/22/2018 8:27 PM What can location intelligence help you do? © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Understand demographics and population 7/22/2018 8:27 PM Understand demographics and population © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Understand demographics and population 7/22/2018 8:27 PM Understand demographics and population © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Understand site suitability 7/22/2018 8:27 PM Understand site suitability Cougar habitat in the LA basin © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Understand site suitability 7/22/2018 8:27 PM Understand site suitability 298 142 250 108 299 300 10 275 15 Minnesota solar potential © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Understand movement patterns 7/22/2018 8:27 PM Understand movement patterns © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Understand movement patterns 7/22/2018 8:27 PM Understand movement patterns © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7/22/2018 8:27 PM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

How can you get started? 7/22/2018 8:27 PM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

How to start working with location 7/22/2018 8:27 PM How to start working with location Data with location attributes Address, country, city Back-end with spatial capabilities Store geometry in a special field type Front-end software Can read + process the geometry information An integrated platform To perform, store, and share analysis © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7/22/2018 8:27 PM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

https://learn.arcgis.com/en/arcgis-book/ 7/22/2018 8:27 PM https://learn.arcgis.com/en/arcgis-book/ © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7/22/2018 8:27 PM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Please evaluate this session Tech Ready 15 7/22/2018 Please evaluate this session From your Please expand notes window at bottom of slide and read. Then Delete this text box. PC or tablet: visit MyIgnite https://myignite.microsoft.com/evaluations Phone: download and use the Microsoft Ignite mobile app https://aka.ms/ignite.mobileapp Your input is important! © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7/22/2018 8:27 PM © Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.