Executive Director, Beverly Main Streets Gin Wallace Executive Director, Beverly Main Streets

About Beverly… Pop: 40,000 Median income: $74K Avg home price: $385K Job growth up 18% Top 4: health care, ed, adv mfg & tech / creative Higher %age of non-family households than Essex County and state; attracting millennials and empty nesters Median income higher than county and state; Nearly 40% earn $100K + 65% over age 25 have bachelor’s; 20% have masters + Job growth up 18% since 2000 with higher paying jobs outpacing all other categories – beats county and state Top 4 industries are health care, education, advanced manufacturing and tech/creative – epicenter of the NS Life Sciences Cluster with 60 clean tech and biotech companies 24 miles north of Boston with 8 miles of coastline 5 commuter rail stations, 5 exits off Rt 128, airport & marina 2 colleges, 3 historic theaters, 4 historic districts Beverly Arts District (BAD) designated in 2015 391 downtown businesses with room for more!

The Main Streets Model ECON DEV DESIGN PROMOTION ORGANIZATION Leverage your unique assets Do 100 little things at once… but what things? City Events Private

2010

Downtown 2020 We needed a shared vision Hired an outside expert; created D2020 4 goals: retail, arts, development, stability Used the plan to engage private donors Hired staff to ramp up events Strong board, 2 staff, 125+ volunteers Received an NEA grant to create a master plan for the cultural district Received MCC designation in 2015 Building a sustainable financial model and a physical identity for BAD City Events Private

Public – Private Partnerships Mayor + City Council Services agreement with City Help design & fund projects Collaborated on zoning for live / work spaces, brew pubs, waterfront development, parking Weigh in on downtown design Leverage MDI and MCC

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Outcomes 20+ new retailers, thriving restaurants 2 historic theaters saved Vacancy rates are low 700 new housing units downtown Infrastructure projects are funded We’re being BAD Our 6 major events attract thousands We’ve stayed focused on 4 goals “It’s clear that Main Streets has had an extraordinary impact on the vibrancy of downtown.”

2010 2017

We hope to see you downtown!