DIGITAL GAME SCRATCH TO WIN

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Presentation transcript:

DIGITAL GAME SCRATCH TO WIN Interactive Digital Game Landing Page American Campus Communities will own an interactive scratch off game promoted via social media. Entrants can receive prizes to be redeemed at designated locations. After the participant shares data, they will receive a chance to play again for the day and be entered to win free rent, a Purdue fan pack, tickets, prizes and more. Contest to be marketed via display advertising, social media, e-mail marketing, radio spots and text messaging blasts. MEDIA ELEMENTS Flight: September 14 – October 31 Custom URL purduesports.com/hubwest 250,000 Social Media Impressions Custom Game with IP Data Capture Campaign Summary & Analytics Sponsor Tagging Turnkey Activation Reach Defined Audiences Brand Alignment with IP Display Banner Promotional Facebook Post TRY IT HERE: T-Mobile

PROMOTIONAL ASSETS DESTINATION PAGE

MEDIA PLAN MEDIA ASSET FLIGHT AD UNIT QTY IMPS DiGITAL GAME SCRATCH OFF Digital Digital Game Sept - Oct Custom 1 Run of Site Ads 728x90,300x250 50,000 Social Media Facebook Posts 246x470, 90 words 2 150,000 Instagram Posts 1080x1080, 50 words Twitter Posts 1024x512, 50 words Email, Dedicated/Co-Branded Blast - Text Message Outbound Blast TOTAL INVESTMENT: $$$$$$ TOTAL GUARANTEED IMPRESSIONS: 300,000+