Playing the Wild Card - turning challenges into strengths Hannah Scott Director of Fundraising

Created in 2002 Online in 2009 International in 2014 – 7 countries & 7 languages Over 800 schools and community groups across the UK Over 27,000 Mentors have been trained Over 1 million mentoring interactions 12 contracted counselling sessions a day 5 Safeguarding cases a week £3.77million raised in 2013 against £2.16million in 2010

Challenges to Corporate Support Size Brand Awareness Finances Reputation Networks

Size Vision – thinking big Team – optimising resources Advantages: flexibility, breadth of knowledge & experience, immediacy

Brand Awareness Characterisation – who is your voice? Probono Campaigns Social Media Piggybacking Advantages: non-threatening, new, versatile, innovative

TOGETHER WE CAN MAKE DIGITAL HISTORY AND CHANGE THE WORLD!

Finances Transformational Impact Indirect Benefits – reach, donor acquisition Restricted vs Unrestricted Delivery vs Innovation Advantages: big fish in a small pond

Reputation Team – maximise your potential Evidence Base – personalise your impact Advisors – impact of experience Advantages: direct access to beneficiaries, exclusivity, group think

Networks Treasure mapping Being Creative Feeling Valued Advantages: independent of resource, volunteer based

Thank you! Any Questions?