Virtual Business Challenge

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Presentation transcript:

Virtual Business Challenge Market Research Virtual Business Challenge

What is Market Research? Collecting information about customers in order for businesses to make better organization decisions

Why conduct research? Information helps businesses increase sales and profits Helps solve problems

After your lesson: Define methods of research Understand market share Understand market positioning Conduct real market research

Answer these questions What is market research? What are the uses for market research? What are the five steps for market research? How is primary data obtained? Explain. What is the difference between qualitative and quantitative research?