Lexi Petracci & Ryan Skuzinsky Shake Weight Lexi Petracci & Ryan Skuzinsky

A dumbbell with weights on each end attached by springs. What is a shakeweight? A dumbbell with weights on each end attached by springs.

Why Are Consumers Attracted to the Shakeweight? Results fast Lightweight product, 5 or 10 lbs Advertisements use attractive people, lean/muscular males and females Looks like an easy workout Makes bold claims such as "Build Definition, Size & Strength FAST!" and "Shape and tone your arms, shoulders, and chest." Sex Appeal

Effectiveness of Advertising and Marketing It appeals to women with a desire to tone arms Sexualization of men and women’s bodies Appeals to people that don’t usually use resistance training $40 million dollars made in less than a year (2 million sold!) It has been on SNL, Ellen, The Daily Show, and South Park Infomercials

Claims Made “increase your upper-body muscle activity by up to 300 percent compared to some traditional weights.” “Shake Weight is the flab-busting breakthrough that trims your arms and shapes your shoulders at the same time.” “With the Shake Weight you can get firm and fabulous arms and shoulders in just six minutes a day for only $19.95.” “A world leader in biomechanics showed it burns muscle energy and calories over five times faster than a dumbbell—this means a workout that takes 32 minutes with traditional dumbbells takes only six minutes with the Shake Weight...Shake Weight is science fact, not fiction."

Research Behind Shakeweight Research shows that using the shake weight is not better than a regular dumbbell. Studies have shown that it is less effective than conventional weight lifting Will not increase muscle strength “A world leader in biomechanics showed it burns muscle energy and calories over five times faster than a dumbbell—this means a workout that takes 32 minutes with traditional dumbbells takes only six minutes with the Shake Weight...Shake Weight is science fact, not fiction."-- Mentioned in commercial

Research

Misconceptions Produce desired lean muscles Works more muscles than conventional lifting Works in just 6 minutes per day “66-percent increase versus the 300 percent” ACE study

Cost Women 5 lbs- $19.95 Men 10 lbs- $29.99

Recommended? Does not increase weight used for workout Does not use full range of motion Not recommended for already fit people Recommended for people that have never used resistance training before

Quiz! How much more effective is the shake weight than traditional dumbbells? Is this product recommended for individuals that are already in good shape? What are the two versions of this product? How many minutes a day does the shake weight claim to work in? How much does the shake weight cost?

Sources: http://www.runnersworld.com/newswire/study-shake-weights-not-more-effective-than- dumbbells http://www.vpxsports.com/article-detail/industry-news/published-research-on-the- shake-weight https://www.acefitness.org/certifiednewsarticle/2000/does-the-mega-selling-shake- weight-live-up-to-the http://www.consumerreports.org/cro/magazine-archive/2011/july/home-garden/shake- weight/overview/index.htm