LEAD04p #WPC16 Successfully entering the North American market: Practical strategies for bringing your business to the United States and Canada Per Werngren,

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Presentation transcript:

LEAD04p #WPC16 Successfully entering the North American market: Practical strategies for bringing your business to the United States and Canada Per Werngren, CEO, Accelerator Paul Solski, CEO, AIM International Dr. Petri I. Salonen, CEO, Tellus International Inc. Dawson Lane, VP Finance and Information Technology, CWB Group

Is Your Solution Ready? Attractiveness Credibility Uniqueness 7/23/2018 4:39 AM Is Your Solution Ready? Attractiveness Credibility Uniqueness Cape Canaveral © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Is Your Company Ready? Initial Investment Business Model 7/23/2018 4:39 AM Is Your Company Ready? Initial Investment Business Model Implementation Seattle © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Where Should You Set Up? Finding Clients Finding Partners 7/23/2018 4:39 AM Where Should You Set Up? Finding Clients Directories, events, LinkedIn, marketplaces, paid lists Finding Partners Pinpoint, WPC, Convergence, Communities, User Groups, Microsoft, LinkedIn Finding Markets In the US certain markets are flat while others are growing © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

How & When Should You Expand? 7/23/2018 4:39 AM How & When Should You Expand? When Should You Expand Expansion Options LA San Francisco © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Scalability using Channels and Key Considerations WPC 2013 7/23/2018 4:39 AM Scalability using Channels and Key Considerations Business model alignment with the channel Market segmentation and solution complexity Roles and responsibilities with the channel Supporting your channel © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Creating awareness for your offering 7/23/2018 4:39 AM Creating awareness for your offering Importance of Marketing Maximizing Conferences Partnering with Microsoft Industry Associations & Publications Online Communities & Social Media Dallas © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Coming to Canada Vibrant Tech Ecosystem Low corporate tax rates Access to North American market Generous Gov’t Support Lower cost

Large Tech Talent Pool Ontario’s 44 universities produce about 30,000 computer science and engineering graduates each year California — a state with about three times the population of Ontario — produces only 21,000 STEM graduates per year

WPC 2013 7/23/2018 4:39 AM Panel Discussion Paul Solski, CEO, AIM International Dr. Petri I. Salonen, CEO, Tellus International Inc. Dawson Lane, VP Finance & IT CWB Group © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Thank You! Contacts: Per Werngren: per.werngren@acceleratorab.com 7/23/2018 4:39 AM Thank You! Contacts: Per Werngren: per.werngren@acceleratorab.com Paul Solski: paulsolski@aimcorpinternational.com Dr. Petri I. Salonen: petri.salonen@tellusinternational.com Dawson Lane: dawson.lane@cwbgroup.org © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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