Nintendo commercial By samuel
Demographics Age: 14-18 Age:14-18 Gender: Male Gender: Male Ethnicity: Young white boys Sexual preference: Young male boys teenagers Location: In an empty room with just the console and TV
Lighting The lighting looks dull in the background when it switches to game the color's explode
Young and rubicam Nintendo ruled the gaming back in the 1990 days so Nintendo produced a new gaming console which all young kids would aspire to get The target audience was generation y because young boys was ideal to to gaming Young boys are into gaming than females because boys wouldn’t care less about anything other than their gaming
Target audience Advert target audience are teenage boys Their NVC seems like they are fully concentrated into the game The only props u see are the TV and the controller to catch the audience attention to only the console and nothing else Also the bright light around the TV make it seem as if it’s a special and a fantasy or another world to enter and enjoy or experience
Iconography Why did Nintendo advertising change?? Is it because of PS3 and Xbox 360?? Yes the influence of ps1 made Nintendo change their advertising audience so their first console to target all audiences was GameCube. You see 2 boys teenager's for old commercials and families for present advertisement
Bibliography http://www.adbrands.net/jp/nintendo_jp.htm a ttp://www.youtube.com/watch?v=KCG3dvmPpzo&f http://www.nintendos4u.co.uk/blog/nintendo-bundle/selected-nintendo-commercials http://www.escapistmagazine.com/news/view/75671-Nintendo-Hires-New-Ad-Agency http://www.mcvuk.com/news/27056/Nintendos-advertising-agency-quits
Quantitive data http://www.straferight.com/photopost/data/500/wiisales.gif
Reliable sources for my presentation and research I choose this website as my reliable source of information for sale figures http://www.straferight.com/photopost/data/500/wiisales.gif I also went to wikipedia for sale figures but I did not find it as reliable because we know that anyone could have put up the information http://en.wikipedia.org/wiki/Wii
Purpose of my research My presentation is about the past adverts that Nintendo have done. I am analysing the past adverts(Generation yers) to the present advert (Generation xers). I have used secondary research to research that Nintendo have used celebrity endorsement to do their advertising because they know its a family console, so they use a celebrity family playing the Wii together giving the impression of a happy family, other families would envy them and will try making their family the same by purchasing the Nintendo Wii. I also used primary research by getting ideas and feedback from a focus group about how Nintendo use their advertising strategies and their target audience.
LO2 Secondary research on Nintendo In my presentation I used secondary research to find out the advertising production. Nintendo wii had the best selling figures over their rivals in 2008, I got this information from Google search. It was complex to find this information because different search engines gave me the amount shipped not the sold. I will explain how the Nintendo consoles compares and compete with their rival’s products which produced both qual and quant because there is differences in how the two companies marketed their products. The differences in how the 2 companies sold their product. audience reception of the product was positive because they gave positive response to the new features which included the Wii motions and the new release of Wii fit selling 999,000. I got this information from google when I typed in *Nintendo sale figures* a lot of information came up with wikipedia link but there was one without it which was http://arstechnica.com/gaming/news/2009/01/king-of-the-hill-nintendo-dominates-final-2008-sales-charts.ars . This includes quant and quali data. The information provided is reliable because it shows graphs and charts to backup the information. Other sources used wikipedia and I know that anyone would have wrote their opinion on the sales.