JassyEvents An event to remember!

Busy Parents don’t have time to plan their kids birthday parties. Problem: Busy Parents don’t have time to plan their kids birthday parties. = + Kids birthday coming up No time to plan the party Busy Parents

Solution: Call JassyEvents!! & Call and you will save….

JassyEvents An event to remember! We take care of: + + + Invitations? Check! Entertainment? Check! Decorations? Check! Food? Check! + = & Cake? Check! Stress Free & Happy Parents Check! Great Party & Happy Kids Check!

Monthly Break Even Units Business Model Definition of One Unit Having 1 party for a client I plan the party while you are stress free and worry free only worrying about what to get your daughter or son. Economics of One Unit Selling Price $600 Cost of materials $400 Cost of labor 146 Other variable costs Total COGS/ COSS $520 Contribution Margin $54 Monthly Break Even Units $242 = 4.84 ≈ 5 units $54

Miscellaneous Personal Service Description of Target Consumer Market Analysis Market Statistics Industry Name: Miscellaneous Personal Service Annual Industry Sales: $2.5 Million Description of Target Consumer Demographics Geographics Malden’s population is 60,071 and 47.6% is married and have children. Malden, Massachusetts Psychographics Buying Patterns Parents don’t have time to plan parties To time consuming Won’t know where to start Holiday Parties Many Birthday Parties Graduation Parties Total population of targeted geographic area Population of target market 60,071 Market size (based on survey) Target Market Size 60,071 13,280

Promotion and Sales Word of Mouth: Clients talk about their experience with others and give them my information so they can use me. Facebook Pages: Have a page for my company and talk about new ideas and package deals. Instagram: Post pictures of parties that I did including the decorations, invitations, the entertainment, and the goodie bags. Online Blogs: Talk about clients experience working with me Flyers/Poster: Posting flyers around the city would help spread the word about my service

JassyEvents An event to remember! Competition Why JassyEvents? Variety of packages and themes Stress free and affordable Customizable party Everything included (invitations, entertainment, goodie bags, food, etc. Direct Competition: No party planning services in Malden Most party planning services are expensive and are far. Indirect Competition: Closest event planning service is in Boston and their cost is very expensive and costumers aren’t able to pick the theme or style JassyEvents An event to remember!

Qualifications People Skills Organizational Skills Communicational Skills Creative Experience with planning parties Easy access to office

Sales Projections Total Units 60 Gross Revenue $36,000.00 Net Profit $286

Startup Funds Item Why Needed Cost All in One Computer To schedule and plan the party $749.99 Fax/Printer/Copier For clients to come in contact with me and share information needed 149.99 Used Van To transport all the decorations and materials to the location of that party 1,805.00 Answering Machine For clients to come in contact about any issues or information 39.99 Total Startup Expenditures $2,744.97 Emergency Fund 0.00 Reserve for Fixed Expenses 726.00 Total Startup Investment $3,470.97

JassyEvents An event to remember! Thank You JassyEvents An event to remember!