Photography Cult Value Exhibition Value As a social construction

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Presentation transcript:

Photography Cult Value Exhibition Value As a social construction Go to Walter Benjamin As a social construction Cult Value Exhibition Value

Photography Cult Value Exhibition Value Go to Walter Benjamin As a social construction Cult Value Exhibition Value

Walter Benjamin Welcome to the world of photography according to The camera introduces us to unconscious optics as does psychoanalysis to unconscious impulses. In photography, exhibition value begins to displace cult value all along the line. The cult of remembrance of loved ones, absent or dead, offers a last refuge for the cult value of the picture. For the last time the aura emanates from the early photographs in the fleeting expression of a human face. This is what constitutes their melancholy, incomparable beauty. But as man withdraws from the photographic image, the exhibition value for the first time shows its superiority to the ritual value.