Impacts of the Internet on Advertising

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Presentation transcript:

Impacts of the Internet on Advertising Technology paper by Abeco J.C. Rwakabuba Computer applications (CAP 101-50) Dr. James Dottin Abeco

Overview What is Internet? What is Advertising? What are other advertising media? Print Radio Television Online advertising era? Overview Abeco

The Internet Advertising Global system of interconnected computer networks, Largest data sharing and usage, Billions of users worldwide. Advertising Calling public attention to one's product or service Attracting potential consumers Influencing media users. Abeco

Other advertising media Billboards Books Print newspapers and magazines Radio stations Television channels Abeco

Internet advertising and Children Internet is the fastest growing media today Billions of users including children Children : easy target Very receptive Use Internet as an educational tool Influence parents to buy Dissimulated ads to overcome skepticism

Internet advertising and business growth Marketing tool Online transactions intensified Online gaming and gambling: Online casinos growth. Small businesses are able to advertise online to millions of people.

Internet advertising and the old media Billboard are fixed advertisement Print papers, magazines and books are limited to the only writings and images. Radio stations diffuse only sounds. Cable Television has limited options. Internet offers: Text, Audio and video files Ads can be replayed Links for further search.

Internet advertising accessibility Other media are inaccessible in some areas FM radio are locally consumed Cable Television are costly Declining print papers reading due to the fast-paced lifestyle. Internet is accessible on mobile devices: Cell phones Tablets Portable computers Wi-Fi connection is widely found in public places including commercial building, transportation means. Regular notifications messages and updates. Internet advertising accessibility

All other media have increased their presence online for better advertising impact. Newspapers, magazines, radio, and television can be accessed online. Online advertising is the fastest worldwide growing media More research options in online advertising Easy to access through portable devices at a fair cost with Wi-Fi. Conclusion