Frictionless Commerce....

1 2 3 Belgian Finance Club Google & Alphabet Frictionless Cross-border Trade 3 Frictionless Payments

Google Confidential and Proprietary 1B+ users on seven products globally 1B+ 1B+ 1B+ 1B+ 1B+ 1B+ 1B+ Google Confidential and Proprietary

2013 Mobile First

Artificial Intelligence First 2016

Neural Art in TensorFlow “The Starry Night”, Vincent van Gogh github.com/woodrush/neural-art-tf An implementation of 'A Neural Algorithm of Artistic Style', http://arxiv.org/abs/1508.06576 There are more than 800 different repositories on GitHub alone that use tensorflow. This example is just one of those, an implementation of "A neural algorithm of Artistic style" in TensorFlow Based on “The Starry Night” from Vincent van Gogh github.com/woodrush/neural-art-tf

1 2 3 Belgian Finance Club Google & Alphabet Cross-border trade Frictionless Commerce

Payment requests are not completed 20% Payment requests are not completed

71% There are good reasons for a drop, eg the bank is refusing a stolen card. However, most drops have nothing to do with that. Consumers dr more by lack of local payment methods Source: ingenico

20% x 71%= 14% So why payments matter - here is a simple math, purely looking at the ‘performance’ aspects of it- payment can boost 14% of your performance marketing effectiveness.

Payments are Far from Global 27% 28% 55% 27% 19% 38% Source: ingenico

Reducing complexity via Partnerships Operational go-to-market Planning Measurement & Scaling Opportunity Identification Barriers to Entry Assessment Advertising Solution Design Demand Trends Market insights Competition Compliance Tax / Legal* Localization Recruiting Logistics Payments Customer Service Digital Acumen Product Knowledge Advertising Strategy Performance Tracking Customized Analysis Automation * not offered by Google

1 2 3 Belgian Finance Club Google & Alphabet Cross-border Trade Frictionless Commerce

Tap terminal to pay with your credit or debit card, or to redeem offers and gift cards, or to collect loyalty points Press “buy with android pay” to checkout faster and directly in some of your favorite merchant apps

Choice Simplicity Security Tokenization 100+ signals Fingerprint in M

Android Pay app Approved partner apps Android Pay API Security Simplicity Choice Android Pay API NFC Host Card Emulation Android Pay app Approved partner apps

Belgian Finance Club WRAPPING UP

connected the paradox people companies of the internet in Belgium then are more

Belgium has still a path to go... IMPORT 22 Online ads in Belgium indexed Google Ad volume 11 7 5 60% 4 Belgium Foreign eCommerce sites influencing Belgium consumer Belgian companies only represent 0,2% of digital export 100 40%

..and frictionless payments in Belgium can make a difference...