Outreach Updates This is the primary cover page. October 2017

Communications Resources Recruitment Program Promotion Administrative

Recruitment and Program Promotion Tool Kits Tax-Aide Volunteer and State Office Communications Tools and Resources for Volunteer Recruitment and Program Promotion Talking Points/PPT Presentation Brochures Posters Advertising Social Media Messages (Twitter; Facebook) Email Templates State Office News Release Templates Radio Scripts Photos Logos Others

Recruitment and Program Promotion Tool Kits - Tax-Aide Volunteers – OneSupport: Communication < Volunteer Communications Materials - State Office: Tax-Aide Tool Kit on InfoNet (AARP’s Intranet)

Selected Administrative Resources Envelope Bundle – Updated Scope Poster – Updated D143 – Updated Taxpayer Information & Responsibilities LC Site Required Material (“Orders” tab)

Selected New/Updated Items Updated D143 – Space for Customization, Legal Size, Visible Compliance Language New UHC Post Card – Medicare Savings Programs (affixed to taxpayer envelope bundle)

50th Anniversary (2018) Program Promotion Volunteer Recognition The 50th Anniversary provides an opportunity to generate increased public awareness of the program; garner volunteer interest; and recognize and celebrate the history and work of the program and its stakeholders. Program Promotion Volunteer Recognition Stakeholder Awareness

Working with … Your PCS (Partnership & Communications Specialist) Local outreach and coordination with state offices Not every split state has one National support for PCSs AARP State Offices Assistance with local outreach (press releases, emails, social media, other) The Press (loop in State and National offices) Print Broadcast Digital (includes social media & blogs) Government Entities (loop in State and National offices) Local, state, federal elected officials Legislative rulemaking Tax-Aide National Office Support to volunteers and state offices on recruitment and program promotion strategies and resources; as well as media and government relations guidance

Recruitment & Retention Task Force The AARP Foundation Tax-Aide Recruitment and Retention Task Force has the primary responsibility to advise on policy and develop strategies related to Tax-Aide program volunteer recruitment and retention. Comprises 8 volunteers from around the country (volunteer lead: Dan Arnold; staff lead: Rosa Maymi)

Diversity Initiatives Continuing diversity bundle initiative to open new or expand existing sites to service multicultural clients/geographic areas 22 approved applications (so far) - deadline was 9/22; however, will accept last-minute applications over the next week or so; 19 existing Diversity Sites to continue “Bundle” includes laptops, printer, hot spot, for new sites for 2018 Stipend ($500 expensed) available to all Diversity Sites for recruitment or promotional activities Supported 46 diversity bundles nationwide in 2017

Diversity Initiatives Paid multicultural media efforts both nationwide and in specific target areas, including South Florida, Southern California, Las Vegas, and Boise Developed Spanish-language supporting collateral to promote and recruit, including social, digital (web, radio, tv), and traditional media (print ads) Working with local partners and AARP State Offices