Client: Staples Objective: To grow the number of Staples Twitter followers and leverage their JetBlue and STAPLES Center partnerships. Mechanics: To enter,

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Presentation transcript:

Client: Staples Objective: To grow the number of Staples Twitter followers and leverage their JetBlue and STAPLES Center partnerships. Mechanics: To enter, a participant had to become a StaplesTweets follower as well as a JetBlue Twitter follower and accept both tweets. While they were there, they had to tweet #LATrip in a message along with the answer to the Sweepstakes question. Three winners were selected via random drawing. Prizes: Three Grand Prize winners received two round trip JetBlue travel certificates, two suite tickets to see Lady Gaga in concert at the STAPLES Center in Los Angeles and a $500 Marriott Gift Card.