Campaign for MDM Syndicate - 5

Contd… MDM  Amount -- Rs. 90,000 crores/- Cooks -- 23,00,000 Millions of Children Huge Programme But Very Little Community involvement ownership A “Govt.” Scheme !

Contd… Its linked with MDM is Not  Just a School Meal Programme Just a Nutritional Programme Its linked with Education Culture Equality & Equity Health & Hygiene

So, how do we Transform MDM into a people’s movement Make all the linkage clear and transparent Hence mass campaign for MDM

What kind of campaign Campaign Messages Campaign structures and formats National level State/District LevelVillage Level -School level

Some possibilities MDM festival Explaining the larger concept to the community MDM Kalajathas Using folk and art forms to show the linkage between MDM Different aspect of life  MDM Ambassadors / Nanis /Groups

Contd… Massive MDM training / Oriental program for Cooks, Admin, Teachers, LSG, SMC, Parents etc.. Module & Models for creative user of MDM as Curricular/ Co-curricular instrument. MDM Jansabhas for Explaining MDM delivery structure.

Contd… Use of local culture in MDM (festival, Cuisine Expertise). Use of ICT to speed MDM messages MDM celebration Birthday of children Visit by important people Special Days like Nutrition day Environment day Science Day

Contd… Developing linkage with Local farmers Kitchen garden School Garden PHCS Agriculture /Home Science Collage etc. School health

Thank you……