Cable delivers high consumer concentrations in all genres Cable programming represents your best opportunity to invest in consumer dense environments—not just in news but in entertainment and sports programming as well. Consumer Density Matters in Boston LOCAL BROADCAST NEWS AUDIENCE: INDEX OF A25-54 HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: BOSTON A25-54 $100K A25-54 New Car Prospect WCVB AM News 61 63 Late News 79 58 WBZ 105 116 81 WHDH 90 167 104 106 WFXT 84 64 94 47 SPOT CABLE PROGRAMS: INDEX OF A25-54 HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: BOSTON A25-54 $100K A25-54 New Car Prospect A&E The First 48 103 171 BRAVO Flipping Out 152 CNN Erin Burnett Outfront 135 168 DIY Barnwood Builders 147 183 E! Rich Kids of Beverly Hills 142 144 ESPNU Pre-Draft Camps 180 270 FS1 Major League Soccer 174 277 FOOD Kids Baking Champ 2 139 NATGEO Alaska State Troopers 116 170 HIST Roots Extra 110 109 HGTV Flip or Flop 133 123 TruTV Inside Jokes 153 Shouldn’t every part of your local television media schedule be consumer dense? Smart points guarantees it. Keeping you in the know Nielsen has the information that allows agencies and clients to know the “Consumer Density” of programming, including local broadcast news qualitative data. Today you can access consumer ratings like new car buyers, homeowners, HH income $75K+, parents, and many more consumer variables. Evaluating traditional demo GRPs side by side with consumer GRPs reveals the true value of every line item in your schedule—the ones that engage consumers—and the ones that don’t. Below is a comparison of broadcast early and late local news versus a wide selection of entertainment, news and sports programming on cable in Boston. Cable has hundreds of dayparts and programs where the consumer ratings for A25-54 with Household Incomes over $75K are far higher than a traditional 25-54 demo rating. That’s where extraordinary value lives and we can help you find it. Conversely, broadcast stations have few early and late newscasts that appeal to consumers. You have to wonder why up to half of local broadcast television investment ends up there. Source: Nielsen , ABC, CBS, NBC and FOX affiliates, Boston local news, May – Aug 2016. AM News 4:30 to 6A M-F, run in NPower 4:30-6A to accommodate Nielsen 6a-6a clock. Source: Nielsen May-Aug 2016 Boston. A selection of regularly scheduled Cable programming M-Su 7P-11P targeted to consumers A25–54 HHI $100K+. New Car Prospect defined as having purchased new car in last three years