Agenda - Storyline - Market over view - Our service - Business model

The storyline

Huge business potential in language technology industry 568 million euro markets in EU 2008 (Source: language industry in EU 2009)

Will classic dictionaries disappear?

Will dictionary be integral part of future mobile phones?

How this dictionary is going to be?

Our service: Ledi - ”Light your language learning” Integrate personal learning to dictionary use Integrate service to educational institutions Make customized services available for masses

Four interviews show there is high interest on mobile informal learning Vocabulary learned mainly by self studying Informal learning important part of language learning Teacher Interest in monitor informal learning Mobile phones are coming integral part of school environment Not all students have smart phones

Value Proposition Students: fun and motivating

Value Proposition Professionals: simple and effective

Value Proposition Teachers: Understanding and monitoring

LeDi Business model

Business logic

Business logic

Thank you.