Aristotle’s Three Ways to Persuade Ethos Pathos Logos

Who was Aristotle? Aristotle (384-322 BCE) a famous Greek philosopher, scientist, physicist, and mathematician. Aristotle wrote on a range of subjects: logic, philosophy, psychology, politics, and rhetoric. He believed using rhetoric adequately could be an effective means of persuasion.

What is rhetoric? Rhetoric is the art of persuasion. The goal of persuasion is to change others’ point of view or to move others to take action.

What Are Ethos, Pathos, and Logos? Ethos = Ethics, Image Pathos = Emotions (Passion) Logos = Logic

Ethos, Pathos, Logos Using ethos, pathos, and logos will help you to master the art of persuasion. • Through language, you will be able to change the point of view of others! • Through language, you will be able to motivate others to take action!

VOTE FOR THIS HONEST GUY TRUTH, JUSTICE, & THE AMERICAN WAY Ethos Ethos is an argument based on character. Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior. The writer or speaker is trustworthy, honest, ethical. “I am a trustworthy, honest, ethical person; therefore, believe what I say.” VOTE FOR THIS HONEST GUY TRUTH, JUSTICE, & THE AMERICAN WAY

WE SHOULD ACT NOW TO SAVE THE LIONS’ NATURAL HABITAT. Pathos Pathos = argument based on feelings Using pathos means appealing to readers’ emotions and feelings. . WE SHOULD ACT NOW TO SAVE THE LIONS’ NATURAL HABITAT.

Logos Logos is an argument based on facts, evidence and reason. Using logos means appealing to the reader’s sense of what is logical. Who are some other people that you could believe in because of their logic?

Persuasive Advertising http://www.youtube.com/watch?v=4zJWA3Vo6TU&feature=related http://www.youtube.com/watch?v=EaqYV0rfTVo http://www.youtube.com/watch?v=QXK2EOLyApU&feature=relmfu

Ethos Example “Don't talk to us about politics or the mechanics of government, but about an understanding of our common good.” —Jimmy Carter

Pathos Example “I suffered much from hunger, but much more from cold. In hottest summer and coldest winter, I was kept almost naked--no shoes, no stockings, no jacket, no trousers, nothing on but a coarse tow linen shirt, reaching only to my knees.” —Frederick Douglass

Logos Example “We can't go on consuming 40 percent more energy than we produce. When we import oil we are also importing inflation plus unemployment.” —Jimmy Carter From the speech: Crisis of Confidence

Review Ethos = Ethics / Image Ethos is an argument based on character. The writer or speaker presents him or herself to the reader as credible, trustworthy, honest and ethical.

Review Pathos = argument based on feelings Using pathos means appealing to readers’ emotions and feelings.

Review Logos = logic Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical.

Ethos, Pathos, Logos Find a partner. Choose a product to advertise: shampoo, a camera, a coffee maker, jeans, an alarm system, etc. Choose a strategy: ethos, pathos, or logos to persuade your audience to purchase your product. Write a paragraph of at least six sentences. Your writing should sell your product!