Project Funding Sources 1. Private Donations 2. Corporate Naming and Sponsorships 3. Premium Seating 4. Event, Facilities Development Fee and Other Revenue Revenue Streams Total Project Funding Sources
Projected Donation Amounts 1. Private Donations Projected Donation Amounts $22M - $135M $10M - $42M $2M - $7M $2M - $9M $1M - $8M $2M - $6M $4M 1. Private Donations
2. Corporate and Naming Sponsorships Inventory Annual One Time Donation Total * Naming Rights $600,000 - $12,000,000 Playing Field $150,000 $3,000,000 Tailgating Plaza $85,000 $1,700,000 Scoreboard (included in Naming Rights) $0 Club Concourse $35,000 $700,000 General Concourse $55,000 $1,100,000 Party Deck $30,000 President’s Club Suite $300,000 Coach’s Corner / Club Room Letterwinners Lounge $250,000 Alumni Deck Dining Room $125,000 Press Box Locker Room $200,000 Meeting Rooms $50,000 Total $955,000 $1,375,000 $20,475,000 *Assumes 20-year agreement
3. Premium Seating Priority and Premium Seat Matrix 3. Premium Seating Low Scenario Base Scenario High Scenario Total Actual Potential Annual % Inventory Donation sold Revenue Priority Seats: Goal line to 20's 4,000 $200 90% $720,000 $800,000 5,250 $945,000 $1,050,000 6,500 $1,170,000 $1,300,000 Between 20's and 40's $400 95% $1,520,000 $1,600,000 $1,995,000 $2,100,000 $2,470,000 $2,600,000 Between 40's 3,000 $600 $1,710,000 $1,800,000 4,250 $2,422,500 $2,550,000 5,500 $3,135,000 $3,300,000 $3,950,000 $4,200,000 $5,362,500 $5,700,000 $6,775,000 $7,200,000 Premium Seats: Field Level Club Memberships 1,100 $500 $495,000 $550,000 1,500 $675,000 $750,000 2,000 $900,000 $1,000,000 Club Seats $1,700 $1,683,000 $1,870,000 $2,295,000 $3,060,000 $3,400,000 Loge Boxes 20 $11,500 $207,000 $230,000 25 $258,750 $287,500 30 $310,500 $345,000 Club Suites 15 $22,500 $303,750 $337,500 18 $364,500 $405,000 21 $425,250 $472,500 Luxury Suites $40,000 $540,000 $600,000 $3,228,750 $3,587,500 $4,313,250 $4,792,500 $5,595,750 $6,217,500 TOTAL REVENUE $7,178,750 $7,787,500 $9,675,750 $10,492,500 $12,370,750 $13,417,500
4. Event, Facilities Development Fee and Other Revenue General Stadium Rental Revenue Non Game Day Revenue Facilities Development Fee for All Athletic Events Not applied to student tickets
Total Project Funding Sources 1. Private Donations $45M - $220M 2. Corporate Naming and Sponsorships $3.5M- $4.9M 3. Premium Seating $7.2M - $12.4M 4. Event, Facilities Development Fee and Other Revenue $443k - $759k Revenue Streams Annual: $11M-$18M Financed: $167M - $270M Total Project Funding Sources $212M - $490M