Rhetorical Analysis Say Whaaaaaaa?!

Learning Goal fgfdgfd

Pre-Activities List as many commercials, billboard ads, magazine ads etc. that stand out to you (aim for 10 from a variety of fields). # each one for later

Visual Rhetoric/Political Ads Purpose: persuade audience to reach a desired conclusion Relies on language AND graphic imagery to convey meaning Look for: Ethos, pathos, logos Use of language Colors Why graphic images are used/included Purpose of ad Audience of ad

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As you watch the ad, make notes on the following: Audience Purpose Ethos-speaker-Why is he credible? Pathos Logos Exigence

The Daisy Girl Ad-1964 Historical context The Daisy Girl ad John Kerry Windsurfing Morning in America Eisenhower

Reflection Explain the rhetorical components used in the ad itself and why it impacted the audience the way it did.

Visual Rhetoric/Political Ads Purpose: persuade audience to reach a desired conclusion Relies on language AND graphic imagery to convey meaning Look for: Ethos, pathos, logos Use of language Colors Why graphic images are used/included

Ad Analysis Objective: apply concepts of rhetorical analysis to ads by analyzing the language of five examples. At your table: Get ONE ad at a time. Discuss and examine it: what words trick the view into thinking a certain way? How does it use rhetoric? (ethos, pathos, logos, syntax, diction etc etc etc) When done, return your ad and get another one. You must complete FIVE today.

Apply Apply the concept of visual rhetoric to your own new idea/invention by creating an advertisement and explaining the following on it: Objective vs. Subjective language Ethos, pathos, logos “Wiesel” words Color Image BE SURE TO LABEL EACH AS IT APPEARS ON YOUR AD & A BRIEF EXPLANATION

Thesis Writing Formulating a claim Combine the following into your thesis: Subject Purpose Audience

Thesis Check Take out FIRST and SECOND PERSON. Thesis and essay need to be in third person point of view. Don’t ask a question Clearly state the ad’s purpose, how it achieves that through use of rhetoric, and the audience it’s targeting Example: While many beauty ads directly show young women how to feel beautiful, Fluid Hair Salon uses cultural, emotional, and social cues to make this salon seem like the premier choice for the modern woman.

Conferences Meet with me one-on-one today Everyone else: Read through your articles. Highlight claims the article makes. Begin your second paragraph of your essay