Philp Industries Weekly Summary August 6th - August 12th American Outdoor Products Prepared on August 15th 2017 Private and Confidential | Philp Industries

A Data-Driven Approach AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Philp Industries

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Philp Industries

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Philp Industries

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Philp Industries

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Philp Industries

Chargebacks PO - On-Time Non-Compliance Carton Content Accuracy Private and Confidential | Philp Industries

Category Activity Category Shipped COGS August 6th - August 12th Change over last week 2000 Outdoors - 2040 Freeze Dried Food $0.00 $-2,195.20 3000 Baking - 3018 Spices / Seasonings $-132.84 3500 Meal Essentials - 3509 Rice $-33.60 3500 Meal Essentials - 3512 Shelf Stable Dinners $-16.80 Private and Confidential | Philp Industries

Brand Activity Brand Shipped COGS August 6th - August 12th Change over last week Backpacker's Pantry (BACWK) $0.00 $-2,195.20 Colorado Spice (CDPZ9) $-132.84 Chef Soraya (CHFJD) $-50.40 Mountain Standard (MOV1M) Private and Confidential | Philp Industries

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Backpackers Pantry Kung Pao Chicken (B003D5BQ3O) $0.00 Backpacker's Pantry Katmandu Curry (B01D1H2N62) $-56.42 Backpacker's Pantry Multigrain Buttermilk Hotcakes (B01DFFU2V8) Backpacker's Pantry Wild West Chili (B01D1H39LU) $-62.04 Backpacker's Pantry Vegetable Stew with Beef (B01D1H375S) Backpacker's Pantry Stroganoff Sauce with Beef (B01D1H346K) $-6.79 Backpacker's Pantry Spaghetti -amp- Sauce (B01D1H316S) $-102.08 Backpacker's Pantry Pasta Vegetable Parmesan Camping Food (B01D1H2XX0) $-103.53 Backpacker's Pantry Louisiana Red Beans -amp- Rice (B01D1H2UGK) $-9.86 Backpacker's Pantry Lasagna (B01D1H2QX2) Individual Products Product COGS Change Out of Stock Backpacker's Pantry Huevos Rancheros, Two Serving Pouch (B00025HKBU / 102012) $0.00 $-3.90 0 % Colorado Spice Sassy Seasoned Pepper, 26-Ounce (B007KFZM42 / 5323416) Colorado Spice Barbeque Sesoning, 24 Ounce (B007KFZJ4A / 5321015) Colorado Spice Celery Salt, 53 Ounce (B007KFZJD6 / 5321068) Colorado Spice Cajun Blend, Healthy, 23-Ounce (B007KFZK0S / 5321210) Colorado Spice Lemon Pepper, 24-Ounce (B007KFZK12 / 5321221) Colorado Spice Oriental Five Spice, 22-Ounce (B007KFZK1C / 5321215) Colorado Spice Italian Herb Blend, 8-Ounce (B007KFZK30 / 5321220) Colorado Spice Pickling Spice, Mild, 24 Ounce (B007KFZK3A / 5321223) Colorado Spice Cancun Seasoning, 32-Ounce (B007KFZKZ8 / 5322761) Private and Confidential | Philp Industries

Increasing Products Increasing Parent Products Shipped COGS Change over last week Increasing Individual Products Product COGS Change Out of Stock Private and Confidential | Philp Industries

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Backpacker's Pantry Fettuccini Alfredo with Chicken (B01D1H272W) $0.00 $-267.22 BACKPACKER'S PANTRY Cuban Coconut Black Bean and Rice (B01EOLWR6A) $-139.36 Backpacker's Pantry Jamaican Jerk Rice with Chicken (B01D1H2IVM) $-107.16 Backpacker's Pantry Pasta Vegetable Parmesan Camping Food (B01D1H2XX0) $-103.53 Backpacker's Pantry Hot Apple Cobbler (B01D1H2F8I) $-102.80 Backpacker's Pantry Spaghetti -amp- Sauce (B01D1H316S) $-102.08 Backpacker's Pantry Sweet -amp- Sour Rice with Chicken (B01EOLWL7K) $-90.31 Backpacker's Pantry Chicken Vindaloo (B01EOLWJOA) $-69.96 Backpacker's Pantry Wild West Chili (B01D1H39LU) $-62.04 Backpacker's Pantry Katmandu Curry (B01D1H2N62) $-56.42 Decreasing Individual Products Product COGS Change Out of Stock Backpacker's Pantry Hawaiian Style Rice with Chicken, Two Serving Pouch (B001GUP47M / 102440) $0.00 $-166.16 0 % Backpacker's Pantry Thai Spicy Peanut Sauce, Two Serving Pouch (B001GUN90Q / 102308) $-157.82 Backpacker's Pantry Fettuccini Alfredo with Chicken, Two Serving Pouch (B002LW4UNI / 102420) $-155.80 Backpacker's Pantry Pouch Risotto with Chicken, Two Serving Pouch (B002LW0XJ8 / 102422) $-155.54 Backpacker's Pantry Cuban Coconut Black Beans and Rice, Two Serving Pouch (B00B83LMDM / 102315) $-139.36 Backpacker's Pantry Fettuccini Alfredo with Chicken, 34.2 Ounce, - 10 Can (B007M67J04 / 100420) $-111.42 Backpacker's Pantry Jamaican Jerk Rice with Chicken, Two Serving Pouch (B000BO9K2E / 102438) $-107.16 Backpacker's Pantry Pasta Vegetable Parmesan, Two Serving Pouch (B000SJP53U / 102360) $-103.53 Backpacker's Pantry Hot Apple Cobbler, Four Serving Pouch (B001OPMHVA / 104625) $-102.80 Backpacker's Pantry Spaghetti -amp- Sauce, Two Serving Pouch (B001GUT4W8 / 102350) $-102.08 Private and Confidential | Philp Industries

Appendix Private and Confidential | Philp Industries

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Philp Industries

Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com 206-300-2141 Sage King Vendor Support sage@philpindustries.com Private and Confidential | Philp Industries