MARKETING MIX Product People Price Process Promotion Physical Place

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Presentation transcript:

MARKETING MIX Product People Price Process Promotion Physical Place Marketing strategy is developed around the elements of the marketing mix: Product People Price Process Promotion Physical Place © Criddle, Hinton, Nizam

Product Aspects of product include: Name Warranties Packaging Branding Design features Customer service Quality Delivery and/or installation BACK © Criddle, Hinton, Nizam

Price Prices can be set according to: Competitor’s price Market price Discount Margin added for profit BACK © Criddle, Hinton, Nizam

Promotion Strategies for promotion: Personal Public relations Incentive Advertising BACK © Criddle, Hinton, Nizam

Place Distributing the product or service: Transport from wholesaler, through distributor, to retailer Retailers selling directly to consumers Manufacturers accessing consumers directly BACK © Criddle, Hinton, Nizam

People Staffing: Pay and conditions Training and qualifications Communication skills Manufacturing skills Selling skills BACK © Criddle, Hinton, Nizam

Process Procedures for: Service Customer experience Following up inquiries Completion of customer quotes Processing orders BACK © Criddle, Hinton, Nizam

Physical Tangible aspects of the business: Shop front Signs Website Uniforms BACK © Criddle, Hinton, Nizam