Drawing a Crowd with Effective Expo Presentations WPC FY16 7/24/2018 8:54 AM Drawing a Crowd with Effective Expo Presentations Kathleen Park © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Hear ye! hear ye! Meet, speak, resolve, exhort WPC FY16 7/24/2018 8:54 AM Hear ye! hear ye! Meet, speak, resolve, exhort © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2,976,622 Format “Tedstyle” 20 minutes max Laser focus on one subject WPC FY16 7/24/2018 8:54 AM Format “Tedstyle” 20 minutes max Laser focus on one subject Make the complex simple Limit slides Entertain to keep audience engaged 2,976,622 Slides can be helpful for the audience, but they are by no means necessary or relevant to every talk. Ask yourself: Would my slides help and clarify information for the audience, or would they distract and confuse them? Some great examples of slides can be found in the talks by Dan Phillips, Jarrett Krosoczka and Rick Guidotti on TED.com. The most important rule for slides: Keep it simple. Joe Smith: How to Use Paper Towel © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Session Roadmap Destination 7/24/2018 Session Roadmap Use one piece of paper to towel dry your hands. Destination Learning Objectives You have the power to make a difference Close 5 Demonstrate “Shake” Demonstrate “Fold” Interactivity 4 Demos / Testimonials “Shake” “Fold” 3 We can make a difference Different Types of paper Use one sheet Knowledge Sharing 2 50 billion lbs of paper Open 1 © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Expo (Theatre) Presentation Design Script & Visuals Rehearse Promote Deliver

Design Planning Why? - Make the audience care WPC FY16 7/24/2018 8:54 AM Design Planning Why? - Make the audience care What? - Explain concept clearly - with conviction How? - Show your evidence Because - Impact to audience © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Design Title Abstract Microsoft Edge and the Future of Browsing WPC FY16 7/24/2018 8:54 AM Design Title Abstract Microsoft Edge and the Future of Browsing Create low-risk web app roadmaps and unblock Windows 10 migrations by leveraging Microsoft’s web strategy. This session will cover the Microsoft enterprise browser story, including the support lifecycles of Microsoft Edge and Internet Explorer. If you develop web applications or services, or find Windows 10 migrations blocked by web application compatibility issues, this session is for you. Learning Objective #1 Learning Objective #2 Learning Objective #3 Unblock Windows 10, Office 365, and Windows device deployments. Create low-risk web app and web service support roadmaps. Describe how Microsoft Edge is a safer, faster, more productive browser. Expo Idea 1 Why? 2 What? 3 How? 4 Because © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Design Title Abstract Microsoft Edge and the Future of Browsing WPC FY16 7/24/2018 8:54 AM Design Title Abstract Microsoft Edge and the Future of Browsing Create low-risk web app roadmaps and unblock Windows 10 migrations by leveraging Microsoft’s web strategy. This session will cover the Microsoft enterprise browser story, including the support lifecycles of Microsoft Edge and Internet Explorer. If you develop web applications or services, or find Windows 10 migrations blocked by web application compatibility issues, this session is for you. Learning Objective #1 Learning Objective #2 Learning Objective #3 Unblock Windows 10, Office 365, and Windows device deployments. Create low-risk web app and web service support roadmaps. Describe how Microsoft Edge is a safer, faster, more productive browser. Expo Idea 1 Why? Edge is the future of browsing – you and your customers can’t live without it. 2 What? Review the 5 reasons why you can’t live without it. 3 How? Demonstrate a cool app to show how easy it is to build low risk web apps that have an impact. 4 Because Customers will be knocking down your door to get Windows 10, Office 365, new devices. © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Session Storyboard Timing Session Component Description Speaker 2 mins Opener (Why) 5 mins Knowledge (What) Demo (How) Audience Interaction 3 mins Closing (Because)

Session Storyboard Timing Session Component Description Speaker 2 mins Opener (Why) Draw audience in with something they care about 5 mins Knowledge (What) Demo (How) Audience Interaction 3 mins Closing (Because)

Session Storyboard Timing Session Component Description Speaker 2 mins Opener (Why) Draw audience in with something they care about 5 mins Knowledge (What) List the evidence you want to use. Order the items based on building the audience knowledge. Order from least to most exciting. Spend more time on the new. Cut what you don’t need! Demo (How) Audience Interaction 3 mins Closing (Because)

Session Storyboard Timing Session Component Description Speaker 2 mins Opener (Why) Draw audience in with something they care about 5 mins Knowledge (What) List the evidence you want to use. Order the items based on building the audience knowledge. Order from least to most exciting. Spend more time on the new. Cut what you don’t need! Demo (How) Make it tangible for your audience. Wow them if you can. Make sure it’s visible. Audience Interaction 3 mins Closing (Because)

Session Storyboard Timing Session Component Description Speaker 2 mins Opener (Why) Draw audience in with something they care about 5 mins Knowledge (What) List the evidence you want to use. Order the items based on building the audience knowledge. Order from least to most exciting. Spend more time on the new. Cut what you don’t need! Demo (How) Make it tangible for your audience. Wow them if you can. Make sure it’s visible. Audience Interaction Don’t forget it! Offer post session interactive opportunity – TRY IT OUT. 3 mins Closing (Because)

Session Storyboard Timing Session Component Description Speaker 2 mins Opener (Why) Draw audience in with something they care about 5 mins Knowledge (What) List the evidence you want to use. Order the items based on building the audience knowledge. Order from least to most exciting. Spend more time on the new. Cut what you don’t need! Demo (How) Make it tangible for your audience. Wow them if you can. Make sure it’s visible. Audience Interaction Don’t forget it! Offer post session interactive opportunity – TRY IT OUT. 3 mins Closing (Because) Leave a positive feeling with the audience – I can do this! Don’t just summarize. Avoid ending with a pitch. Give a call to action.

Session Storyboard Timing Session Component Description Speaker 2 mins Opener (Why) Draw audience in with something they care about 5 mins Knowledge (What) List the evidence you want to use. Order the items based on building the audience knowledge. Order from least to most exciting. Spend more time on the new. Cut what you don’t need! Demo (How) Make it tangible for your audience. Wow them if you can. Make sure it’s visible. Audience Interaction Don’t forget it! Offer post session interactive opportunity – TRY IT OUT. 3 mins Closing (Because) Leave a positive feeling with the audience – I can do this! Don’t just summarize. Avoid ending with a pitch. Give a call to action.

Session Storyboard Timing Session Component Description Speaker 2 mins Opener (Why) Show Edge in action with xyz app and ask the audience. Audience Interaction How can you live without this? Do you think your customers would feel the same? Get audience – say Ewwww, Ahhhhh, Amazing 5 mins Knowledge (What) Review 5 reasons you can’t live without Edge, showing features and apps that deliver real value Demo (How) Demonstrate a cool app to show how easy it is to build low risk web apps that have an impact. 3 mins Closing (Because) Summary of what you want audience to take away

Amp the Creativity the future of browsing Focus on one app per expo session Get the audience coming back “Ewwww, Ahhhhh, Amazing” to drive word of mouth the future of browsing

Build a Script Positive Present Tense Strong, interesting verbs

Visuals No time for DBPP Optional Use slides for clarity Don’t distract Highly visual 40pt minimum

Rehearsal Less time = more rehearsal Know it cold Get feedback Time yourself Practice Stage Dynamics

Promote Session Catalog Social Media Word of Mouth Hit a homerun WPC FY16 7/24/2018 8:54 AM Promote Session Catalog Social Media Word of Mouth Hit a homerun © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Deliver High Energy / Stand Out Don’t Get Distracted Engage Audience Stay on Time Hit a homerun

Maintain the Buzz Social Media Blog Word of Mouth

Next Steps Use worksheets to help with your expo design & scripting Practice! Find more all recordings and PPTs on the speaker portal Contact kpark@intelival.com

Content Brown Bags Designing High Scoring WPC Sessions MGX FY16 7/24/2018 8:54 AM Content Brown Bags Designing High Scoring WPC Sessions 4 Surefire Ways to Drive Audience Engagement Opening with a Bang and Closing with Purpose Creating Compelling Panel Discussions & Onstage Interviews DNA of Storytelling and why it works Using Microsoft Pulse for Audience Interaction Interactivity Tricks & Tips Drawing a Crowd with Effective Expo Presentations Recording Available Recording Available Recording Available Recording Available Recording Available Recording Available Recording will be posted Recording Available © 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

TED Commandments Dream Big Show us the real You Make the Complex = Simple… Arouse Curiosity & Show Passion Tell a Story, Connect with Emotions Be Authentic & Vulnerable No Selling (Penalty= Hell) Humor is good Don’t read your talk End your talk on time!